There's more bad news from HR software startup Zenefits, once the darling of Silicon Valley. On Friday, its new CEO David Sacks announced that it would be laying off about 250 people or 17% of its workforce.
Sacks is mostly cutting sales people, and in particular its enterprise sales team. He's refocusing the company to focus on serving small and medium-sized businesses.
This news tops a month that has been filled with bad news:
the sudden resignation of its founder CEO Parker Conrad, who was replaced by COO and investor David Sacks;
the revelation that the some of the company's sales people may not have been properly licensed to sell insurance (its main source of income);
the firing of executives involved in a program that may have been skirting the law when it came to training sales people for their licenses;
Sacks blasting the culture of the company and vowing that he was going to change it to focus on "integrity" along with banning alcohol – and sex – at work.
And now layoffs.
Here's the email sent to the troops by Sacks.
All --
When I became CEO of Zenefits, I promised on Day 1 to reset our culture, refocus our strategy on serving small businesses, and create a new beginning for success in the future. Today I have to make a very difficult set of decisions about how we do that. In fact, this is the most difficult decision I’ve had to make in my career, but it is necessary for Zenefits to move forward successfully.
We are reducing our headcount by roughly 250 employees, or about 17 percent of total employees. These changes are almost entirely in the Sales organization, with about a dozen employees in Recruiting. Within the Sales organization, we are eliminating the Enterprise team (although some members will be offered other roles). We are also making a large reduction in Sales Development Representatives (SDR), the organization that prospected for the largest accounts.
I want to make clear that this is a reduction in force (RIF), meaning that we are not cutting these jobs for performance reasons. We are letting go of many great people today, and it is not their fault. It is no secret that Zenefits grew too fast, stretching both our culture and our controls. This reduction enables us to refocus our strategy, rebuild in line with our new company values, and grow in a controlled way that will be strategic for our business and beneficial for our customers.
One of our core company values is to make Zenefits a great place for employees. To honor that value, we need to proceed in a way that respects our friends and colleagues. That is why we will be offering affected employees three months of severance (at their full OTE, which includes 100% of their incentive compensation), six months of COBRA, and transition assistance to help them find and move on to their next job.
We also want to make those who stay at Zenefits as successful as possible. Our sales leaders will be meeting with the team this afternoon to roll out new sales plans and quotas. By expanding the size of territories and concentrating lead flow, the sales reps who stay will be in a great position to succeed.
I believe they will be successful, and let me tell you why. Zenefits is a product that every small business needs. We have an important mission in the world, which is to make entrepreneurship easier and more accessible to everyone. We solve a universal problem for small businesses, which is to help them hire and manage their employees — onboard them, add them to payroll, enroll them in benefits, and provide their employees with health insurance coverage.
This is why Zenefits more than tripled its Annually Recurring Revenue (ARR) last year, growing from $20 million to over $60 million. As one angel investor ironically noted, he wished all of his investments could “fail" that badly. The reality is that very few start-ups have ever gotten to our position of market leadership and market opportunity. It would be an incredible waste if we did not seize it and make the most of it.
During my years in Silicon Valley, I’ve seen a number of attempted tech turn-arounds. Frankly, they don’t have a very good track record. But that’s because those companies had become obsolete technologies; they had lost their product-market fit. That is not Zenefits. Zenefits has made mistakes but it never lost its product-market fit.
I believe that the measures we are taking — self-reporting our issues to regulators, fully cooperating with their investigation, instituting new controls that bring us into compliance, naming a new exec team and Board, introducing new company values — put us on the path to fixing these problems.
I have confidence that we will turn a corner and deliver on our promise, because I know how much pride all of you have in this company. I know how much you care about what we’re building, how hard you have fought for our customers’ success, how special you believe this company is, and how great it can be.
That pride may be a little bruised lately by what has been written in the press. But I promise you this: if we move forward and rebuild, that will not be the last word written about this company. It will not be the last chapter. Zenefits will turn the page. And the story of Zenefits will make everyone proud.
David
