Finance

Wall Street is racing to turn the tide on its long-running war for tech talent against Silicon Valley

Silicon Valley unicorn facing off against Wall Street bull
Wall Street is looking to gain an edge on Silicon Valley in the ongoing battle for tech talent. iStock; Tetra Images/Getty; Gueholl/Getty; Anthony Redpath/Getty; Savanna Durr/Insider
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Wall Street is not known for shying away from a tough fight —  a reputation that could come in handy as financial giants gear up to best tech companies large and small in the ongoing war for tech talent.

For years the tech industry has been eating Wall Street's lunch when it comes to such talent. Whether it's to up-and-coming startups, fintechs or tech incumbents, big banks have seen their fair share of senior execs depart to firms offering the promise of fast growth, high salaries, and less rigid working environments. 

But this year has been deeply unkind to public and private tech companies, and Wall Street execs who have previously lamented how difficult hiring has become are keen to push the advantage as their competitors either lay off staff or deploy hiring freezes. 

Since January 1, the tech-focused Nasdaq Composite Index is down nearly 30%. And second-quarter venture-capital funding to startups fell 26% from the previous quarter, Crunchbase News reported this month. Multiple fintechs, from Robinhood to Coinbase to Klarna, have announced job cuts or recruiting freezes. Big Tech isn't immune, with Facebook and Twitter announcing their own freezes this spring.  

The stage is set for the hiring tide to turn, and banks haven't been shy about their intentions to step into the breach. 

But bringing all those workers to finance will be challenging as banks look to match the once-lofty salaries — and the flexible culture — of tech companies. While some financial firms have expressed an openness to the remote working environments that became prevalent during the pandemic, for example, others have maintained that the office is the best place to work. 

In addition to the pay and perks, it could be hard for financial companies to compete with the pure romance of startup life.

Even after having an offer rescinded from Coinbase earlier this year, one former employee of a large bank told Insider they were not deterred in their efforts to leave Wall Street for the startup world.

"I want to stay the course and be a big bank drop out," the candidate wrote to Insider. "After 22 years of bureaucracy and politics, I'm ready for something new and sexy!"

Banks are ready to pounce as tech hiring cools off

Throughout the pandemic, financial firms on both the buy and sell sides faced what many say was the most competitive tech talent market in years as compensation skyrocketed across the industry.

"Over the past two years, we have seen the most active market for engineering talent in recent memory," Two Sigma's Chief Technology Officer, Jeff Wecker, told Insider. 

It hasn't been any easier in banking, Stuart Riley, the global head of technology for Citi's Institutional Clients Group, told Insider this June. "I would say the last 12 months have been the most competitive [hiring] market I've seen in my career as a technologist," Riley previously told Insider. 

Todd Cassidy, CIO of associate experience and chief of staff of technology at Capital One, told Insider that financial firms have been affected by "a huge imbalance of supply and demand" — or simply too few technologists with too many job openings. 

It hasn't stopped banking giants from looking to hire in large numbers for their tech organizations, or from filling seats, albeit slower than some firms would like. 

Capital One hired 3,000 technologists in 2021 and has "hundreds" of open roles now available, Cassidy said.

This year, meanwhile, Citi has said it plans to hire 4,000 technologists in its institutional clients group alone, while firms like Wells Fargo and TD Bank have also touted their plans to hire thousands of technologists.

The depth and breadth of technology required to run a bank is drastically different than it was a decade or even five years ago. The pandemic accelerated twin trends towards digitization and the cloud that now require new sorts of tech skills and experiences. Chief information officers, viewed not too long ago as the "back end IT person that was managing your desktop" are emerging as key leaders, while banks are taking inspiration, and talent, from Big Tech giants.  

"There's a recognition that how customers do business with banks has permanently changed. And the branch, and reducing branch numbers, is the tip of the iceberg," Chris Marinac, director of research at Janney Montgomery Scott, told Insider. "Now the whole process is getting reorganized. That's where the technologists and the thinkers come into play." 

Wall Street firms are now hoping the turbulence in the tech and crypto worlds will turn the tides in their favor. 

"There's no question — the companies that have committed to digital-asset strategies need talent and they see this as an opportunity for sure," Todd Taylor, who leads the global financial services practice at search firm Heidrick & Struggles, told Insider. He referenced an exec of a multi-trillion dollar asset manager focused on digital assets who called the current tech industry chaos "an opportunity."

"Banks could be a safe haven," Taylor said. 

Here's why Wall Street might have trouble

While banks have been clear in their desire to hire thousands from the tech sector, offering a career to match the salary levels and lifestyle of the startup world might prove a challenge.

As Insider has previously reported, demand for tech workers across industries hasn't slowed this year. Further, banks might still be priced out in competition with Big Tech and startups. 

When they were hiring, base compensation for entry-level candidates at giant fintech startups like Robinhood and Coinbase reached $180,000 annually, Jayson Bevacqua, a vice president at financial search giant Selby Jennings, told Insider. Such salaries were "leaps and bounds" above what "JPM or Goldman could do," Bevacqua added, which typically tracks closer to $180,000 for vice-president levels with seven to 10 years of experience, he added. 

Insider has previously reported that, as one example, JPMorgan engineers and developers can earn a wide range in annual base pay, per publicly available visa data. According to 2019 disclosures, for example, vice presidents in engineering could expect to see between roughly $140,000 and $250,000 a year at the bank.

"Basically someone at the VP level at Goldman would be getting paid as much as a junior engineer who went to a really good school and then got an offer from a Robinhood, Coinbase, or even Klarna," said Bevacqua. And as Insider has previously detailed, even at the world's biggest quantitative hedge funds, entry-level salaries hew more closely to bank levels than tech ones. 

"We continuously benchmark against other financial services and technology employers and offer competitive compensation. This is partly how our hiring has continued to be strong," a spokesperson for JPMorgan said.

Spokespersons for Goldman Sachs and Coinbase declined to comment, and a spokesperson for Robinhood did not respond to a request for comment.

Of course, many tech startups have run into trouble precisely because of the unsustainable salaries they offered candidates, and industry experts say that compensation within tech, particularly stock-based compensation, will naturally have to come down. But such changes take time to play out across industries, Capital One's Cassidy said. 

"Folks that may be either doing layoffs or pulling back from hiring, we haven't yet seen that show up as easing in the marketplace. It's still really competitive," Cassidy said. "We're hopeful that some of those things will ease some of the competition in the market." 

Apart from compensation, a less definable but just as important factor might stand in the way as banks look to recruit from tech companies. The cultures of the two industries can be vastly different, especially as the pandemic underscored the importance for many of flexible working arrangements — which tech companies have embraced and some banks continue to scorn. 

There is some evidence that tech workers' flexible work demands are already putting  pressure on banks. Bank of America and JPMorgan have both told some tech workers they can come in just two days per week. JPMorgan even told some workers in Chase's payments division they only have to come in six days per month, Insider previously reported.

Other cultural differences that stand to be a barrier to financial firm recruiting include the idea that Wall Street moves slowly while Silicon Valley prioritizes speed and growth. 

Another worker who had an offer rescinded from Coinbase this June, albeit from a non-technical background, told Insider that "I would be open to going back to financial services, but they don't always move as fast."

That being said, "it was disappointing to see how caught off guard they were," the employee said of Coinbase, adding they are now looking for "security."

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Reed Alexander
Reed Alexander
Reed Alexander was a correspondent at Business Insider covering Wall Street, with a focus on investment banks like Goldman Sachs, Morgan Stanley, and JPMorgan Chase.In this capacity, he's broken consequential stories that have defined the civic conversation in the financial-services industry. He's written hundreds of articles, unearthing JPMorgan's secretive corporate surveillance-monitoring tools tracking employees' comings and goings, to profiling the real-life former investment banker who built a digital alter ego as "Litquidity" and became a household name on Wall Street.Reed was previously an entertainment business correspondent at BI, where he reported on the media industry and Hollywood companies like Disney. Prior to joining Business Insider in 2020, Reed reported and wrote for publications ranging from Dow Jones Media Group's MarketWatch and Moneyish, to CNN International, where he began his career based in the Hong Kong bureau.Reed is also a professor of journalism at the University of Miami's School of Communication, where fellow faculty awarded him their highest honor — the distinction of Communicator of the Year — in 2022. In 2024, he teaches a course called "Covering Hollywood," a specialty journalism course which takes students inside the machinations of reporting on the global media industry, and equips them with the tools to tell stories about the figures who dominate it.Reed has been interviewed by leading national and international news broadcasts and publications, ranging from CNN and NBC's "Today" show to "People" Magazine and the Associated Press. LinkedIn also named him one of its ten Top Voices for the Next Generation, highlighting his leadership in business journalism.He holds a bachelor's degree from New York University and a master's degree from the Graduate School of Journalism at Columbia University.**Expertise
  • Financial Services (Banking, Private Equity & More): Investment banking, Wall Street culture, and the pathways for young professionals into the industry. Reed has been invited three times — in 2021, 2022, and 2023 — to serve as an honorary speaker at the Wharton School of the University of Pennsylvania, one of the world's most esteemed business schools, in connection with his Wall Street coverage.
  • The Business of Hollywood: Telling stories about early-career professionals in Hollywood and pathways into the industry; coverage of streamers like Apple TV+ and Netflix; news cycles like the 2023 Writers Guild of America strike; taking readers inside production companies, studios, and news-gathering organizations.
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**Contact Reed:**Selected Works
Carter was a reporter on the finance team at Insider covering Wall Street and investment banking. Previously, Carter wrote about fintechs and banking technology.Some of Carter's previous coverage includes a look at how Robinhood has used gamification to entice a new generation of mobile investors, a deep dive into the tech transformation shaping Truist, an inside view of JPMorgan Chase's Columbus, Ohio tech hub, and a breakdown of SoFi's plans to offer pre-IPO access for customers.He has a master's degree from Columbia Journalism School and is based in New York.
Bianca covered the intersection of finance and technology for Business Insider as a senior reporter, writing about the behind-the-scenes tech powering the country's largest financial firms. She is interested in all things cloud, data, AI and machine learning, crypto and blockchain, and cybersecurity.Her reporting has taken readers inside some of the biggest banks, hedge funds, private equity firms, and asset managers and their playbooks for spending billions every year on technology. When she's not covering finance giants, Bianca also brings readers to the bleeding edge of fintech innovation, frequently covering exciting and scrappy startups and the giant VC investors backing them. Selected works:Everything we know about how Wall Street is adopting AI, from Goldman Sachs to BlackstoneJamie Dimon says to quit if you don't like his RTO demands. Some of his tech workers might do just that.Here are 49 of the most promising fintech startups transforming how we bank, invest, and pay, according to 27 top investorsAI is fueling a culture clash inside hedge fundsInside AI's transformation of Wall Street, according to 35 insiders at banks, hedge funds, and asset managersThe secretive world of Wall Street technology is opening up like never beforeWall Street's top tech priority: building internal search engines