Markets

Stock of an online gun seller backed by Donald Trump Jr. drops 30% in its 2nd day of trading

Donald Trump Jr. at the New York Stock Exchange.
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Investors haven't cheered the latest Trump-linked company to go public.

GrabAGun Digital Holdings started trading on the New York Stock Exchange on Wednesday after merging with Colombier Acquisition Corp II. Omeed Malik, CEO of the blank-check company, is a Trump campaign and Republican Party megadonor, and Donald Trump Jr., the oldest son of President Donald Trump, is a member of the company's board of directors and an advisor.

After plunging on its first day of trading, the stock dropped again on Thursday. Shares were down as much as 30% to $9.24.

Trading under the ticker PEW and describing itself as the "Amazon of guns," GrabAGun operates in a unique market niche: selling firearms and ammunition over the internet.

Trump Jr. touted the GrabAGun IPO in multiple X posts, stating "What we're doing with @grabagun would have been unthinkable 4 years ago."

The two-day plunge might not be surprising given how other firearm stocks have performed in 2025. Smith & Wesson Brands is down 17% year-to-date, and Sturm Ruger & Company stock has been highly volatile.

Other Trump-linked stocks have had a tough year as well. Trump Media and Technology Corp. is down 44% year-to-date after being among the "Trump trades" expected to benefit from the president's second term.

Marcus Sturdivant Sr., managing member of financial advisory The ABC Squared, nodded to the potentially polarizing nature of a public company whose business is selling guns, especially one directly linked to Trump.

"It is challenging to grow a business when you isolate a large segment before your first stock is issued," Sturdivant said. "There is power in niche marketing, [but that] usually works better in operational sales than in stock market selling," he said.

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Samuel O'Brient
Samuel O'Brient is an experienced financial markets and business journalist who has written extensively on a wide range of topics involving economics, technology and public policy. At Business Insider, he covers important macro and micro economic stories, including takes from leading economists and hedge fund managers, breaking IPOscorporate bankruptcies, meme stocks and short-selling. He also writes on other markets such as crypto, oil and real estate.He has interviewed many of the market’s most influential voices, ranging from top economists such as Mark Zandi and Richard Thaler to prominent investors including Danny Moses, Andrew Left, Anthony Scaramucci, Louis Navellier and Grant Cardone.Programs such as LiveNOW from Fox , Taking Stock and Ticker News have had Samuel on to discuss stock market and economic developments. His reporting has been cited by The New York Times DealBook, Bloomberg Radio, Forbes, Entrepreneur, Gizmodo and TheFutureParty.Samuel began at InvestorPlace, covering investing, retail trading and macro economic trends. Prior to joining Business Insider,  he served as a technology markets reporter at TheStreet. He is a graduate of Sarah Lawrence College and Trinity College Dublin.Samuel's work has appeared in publications such as TipRanks, EV and Observer. When he isn't chasing down stories, he can often be found browsing book and record shops. To reach Samuel, email him at sobrient@insider.com or connect with him on LinkedIn. He is also on Signal as Samuel Clemens.