Tech

The hot market for tech employees is ending, giving the power back to companies like Meta and Google to set and reduce pay

Google CEO Sundar Pichai wearing a suit and a black face mask in a formal room in the White House
Google CEO Sundar Pichai at the White House in 2021. Drew Angerer/Getty Images
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Tech employees became some of the most sought-after workers earlier in the pandemic. Now they're losing their leverage.

Recruiters from Facebook, Google, Microsoft, Amazon, and Twitter struggled to hire enough workers in the past two years to keep up with demand for online products as the pandemic kept people home. Web3 products like cryptocurrency and nonfungible tokens were exploding. Even entry-level tech workers could basically set the terms of their employment, including high pay, flexible work schedules, and the freedom to work from home, or anywhere, for that matter.

That has abruptly come to an end. In the past three months, tech companies from Google to Twitter have dramatically slowed hiring or frozen it altogether. Dozens have conducted layoffs, with as many as 30,000 tech workers losing their jobs this year at companies like TikTok and Oracle, according to a running tally by Insider. An outside tracker, Layoffs.FYI, puts industry tech layoffs this year at more than 60,000.

For the average tech worker, that means the good times of multiple offers, big grants of restricted stock units, generous merit raises, and retention bonuses are likely over. More than half of the common skills in the industry have seen a compensation drop in the last three months, according to a new report from Foote Partners, a tech industry consulting firm. 

Even Facebook, which now goes by Meta, is widely expected to start cutting workers based on new work expectations after aggressively hiring throughout the pandemic and offering generous pay packages.

"The pendulum has certainly swung back the other way," Aalap Shah, a managing director at Pearl Meyer who advises tech companies on compensation strategy, said of the recent market for tech workers. He added that last year, companies had a higher need for workers and even hired people who were less experienced or knowledgeable than what the role required, with hopes those employees would grow into their roles.

"Now there are austerity measures all around, and companies are looking to focus in on talent of the highest caliber," Shah said.

Pay cuts could be coming

In employment agreements for tech workers, there may now be no promise of equity grants in some cases. And boardrooms are starting to cool on the idea of big offers and bonuses to keep even high-level talent. For workers on the job hunt, they should not expect pay packages the size they have been for the past two years, Shah said.

"So many companies are looking hard at their salary structure and equity structure and seeing how they can be recalibrated," Shah said.

Meanwhile, workers who kept their jobs have seen their total compensation drop as their stock options and restricted stock units lose worth from the sudden pullback in tech stocks.

Some even speculate that salary cuts could be coming. Jason Calacanis, a media entrepreneur and tech investor well known for early bets on Uber and Robinhood, recently said on the "Odd Lots" podcast that he "100%" expected salary cuts to come next, given the clear pattern of companies slowing or freezing hiring, rescinding offers, and laying off staff. Even Meta, Amazon, Apple, Netflix, and Alphabet, aka the FAANGs, and other seemingly untouchable tech companies could be affected, he said.

To avoid traditional layoffs, such companies will do something like put an end to remote work and demand that employees return to the office. When employees put up a fight, the company may say, "OK, so you don't want to work here anymore," Calacanis said.

"What they do is lay off a bunch of people. Then they reset the salaries lower and hire people back," Calacanis said on the podcast. "That's a de facto salary cut."

Are you a tech employee or have insight to share? Contact Kali Hays at khays@insider.com, on the secure-messaging app Signal at 949-280-0267, or through Twitter DM at @hayskali.

Contact Diamond Naga Siu at dsiu@insider.com or diamondnagasiu@protonmail.com, on Signal at 310-986-1383, or on Twitter @diamondnagasiu. Reach out using a nonwork device. 

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Kali Hays was a Tech Correspondent at Business Insider covering the major social media platforms like Meta, Twitter, and Snap. Her reporting covered major changes and the internal culture at these companies, the founders and executives who run them, and business developments and products. Hays also wrote frequently about AI and emerging trends and shifts in the tech industry overall. Her work has been widely cited, including by the FTC in an investigation into Elon Musk’s takeover of Twitter, and she has appeared as an expert on NBC, CBS, the BBC and elsewhere. Her exclusive reporting and scoops include:Meta's Facebook Messenger hit with layoffs amid ongoing 'efficiency' pushLayoff angst looms over Meta employees as they face tough performance reviews and ongoing reorgsMeta aiming to reveal and demo Orion, its first true AR glasses, at its fall developer conferenceMeta's Responsible AI team shrinks amid layoffs and restructuring, even as the company goes all-in on AIMeta updates RTO policy with stricter mandate, saying workers may lose their jobs if they don't show up 3 days a weekLeaked documents from Mark Zuckerberg and Priscilla Chan's charity include a tacit admission that their biggest bet on education reform was a flop'He is in war time': Mark Zuckerberg's desperate, last-ditch attempt to remake himself — and MetaOpenAI is expected to release a 'materially better' GPT-5 for its chatbot mid-year, sources sayOpenAI's employees were given 2 explanations for why Sam Altman was fired. They're unconvinced and furious.AI is killing the grand bargain at the heart of the web. 'We're in a different world.'Jack Dorsey warns Block employees of coming job cuts: 'The growth of our company has far outpaced the growth of our business.'Elon Musk is considering taking X out of Europe amid EU compliance investigationLeak: Elon Musk said he wants X to be a dating app, too, in an all-hands meeting on the anniversary of his Twitter takeoverLinda Yaccarino, Elon Musk, and the most difficult CEO job on earthElon Musk's Twitter races to build a live video service as it woos right-wing media personalitiesElon Musk is moving forward with a new generative-AI project at Twitter after purchasing thousands of GPUsSnap begins a new round of layoffs with staffers expecting more next weekEvan Spiegel proclaims 'social media is dead' in leaked memo, predicts Snap is about to 'transcend' the smartphoneSnap workers say they're being closely 'tracked' to enforce compliance with the RTO mandateHow Snap misread big threats from TikTok and Apple and lost its chance at becoming an advertising giant
Diamond Naga Siu (first name is two words) was a senior newsletter reporter. She's based in San Diego, California and worked on the company's flagship newsletter Business Insider Today. At Business Insider, she was previously a senior tech reporter and wrote the daily 10 Things in Tech newsletter.Siu is an award-winning journalist who previously worked for Law360, the New York Post, The Boston Globe, NBC News and other publications. She was the Asian American Journalists Association New York chapter secretary for the 2020-2021 term.Got a tip? Contact her securely at diamondnagasiu@protonmail.com, 310-986-1383 on Signal, Telegram, etcetera or @diamondnagasiu on Twitter.