Retail

Starbucks CEO says it's making progress on turnaround. Sales are still falling

A Starbucks logo in the window of a store.
Starbucks reported second-quarter results after the stock market closed on Tuesday. Scott Olson/Getty Images
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Starbucks wants its baristas to deliver your coffee in under four minutes. Investors are still going to have to wait a bit longer for a good jolt.

The chain's second-quarter results came in slightly below expectations on Tuesday compared to estimates compiled by Bloomberg. Still, CEO Brian Niccol said that he was optimistic about the company's turnaround.

"Our financial results don't yet reflect our progress, but we have real momentum with our 'Back to Starbucks' plan," Niccol said in a video message released with earnings.

Starbucks has made several changes to stores since Niccol became CEO in September. More are on the way, Niccol said, including new furniture in stores and an order sequencing algorithm aimed at getting drinks to customers more efficiently, he added.

Global comparable sales slid 1%. Analysts surveyed by Bloomberg were expecting a decline of 0.59%. In the US, they fell 2% versus the consensus for a decline of 0.26%. Global sales on the same basis in the three months beforehand had dropped 4%.

Net revenue was $8.8 billion, slightly lower than the Bloomberg estimate of $8.83 billion. Shares were also slightly lower in postmarket trading on Tuesday.

Many of the shifts that the chain has made so far, such as requiring store-based Starbucks employees to write messages on to-go cups and requiring a purchase in order for patrons to hang out, are meant to make Starbucks cafés more friendly and comfortable for customers, Niccol has said.

Others are aimed at smoothing operations, such as letting customers add milk to drinks themselves.

Do you work at Starbucks and have a story idea to share? Reach out to this reporter at abitter@jkmperu.com.

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Alex Bitter
Alex Bitter is a senior retail reporter covering the gig economy, food, and retail. His work focuses major gig delivery and ride-hailing apps, including Uber, Lyft, DoorDash, Instacart, and Walmart's Spark. He is interested in everything from what it's like to work on the apps to the companies' business strategies.Some of his recent stories feature gig workers who have been deactivated on the apps, DoorDash hiring traditional employees to make deliveries, gig workers' use of bots, and gig work expanding into new professions, such as nursing.Alex has also written about Aldi's US expansionStarbucks' turnaround efforts, and the fallout from Kraft-Heinz's budget cutting. Convenience store chain Sheetz ended its "smile policy" after his reporting.Before joining Insider in September 2020, he wrote about consumer and retail companies for S&P Global Market Intelligence. He's a graduate of the University of Hawai'i at Mānoa and grew up on the Big Island.Alex lives in the Washington, DC, area, where you can find him studying ancient coins or searching for Civil War artifacts with his metal detector in his free time.Got a tip? Reach out at abitter@jkmperu.com or via encrypted messaging app Signal at +1 (808) 854-4501.