Retail

Sheetz drops policy against employees with 'obvious missing, broken or badly discolored teeth' after Insider reporting

A Sheetz hiring banner featuring a smiling man against a light green background and text reading "Now Hiring" stands in front of a Sheetz store and gas station under construction in Wexford, Pennsylvania.
Sheetz used to make a flawless smile a condition of employment. Now, the chain is dropping the requirement after Insider's reporting. Ted Shaffrey/AP
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Sheetz is dropping its policy against hiring employees with dental issues after Insider's coverage of the rule and its effect on workers.

"Recently through employee feedback, we have learned that the smile policy is not aligned with these values from their perspective," Stephanie Doliveira, executive vice president of people & culture at Sheetz, told Insider.

"We agree. Effective immediately, this policy is discontinued," Doliveira said. "We are committed to ensuring our policies moving forward are equitable and celebrate the diverse experiences, individual identities and unique perspectives of our employees."

The convenience-store chain changed its policy after Insider reported on its inclusion in Sheetz's employee handbook. The rule stated that "applicants with obvious missing, broken, or badly discolored teeth (unrelated to a disability) are not qualified for employment with Sheetz." The handbook also gave workers already employed at Sheetz 90 days to comply with the policy.

Insider also spoke with former employees who were affected by the policy. One quit her job after a manager asked for details about her missing teeth and her plans for dental work. Another decided not to pursue a promotion after a manager told them that the employee's discolored teeth would make it impossible. Both asked to remain anonymous because they feared damaging their job prospects. Insider verified their work histories.

"Our culture at Sheetz has always been centered on respect and putting our employees, customers and communities first," Doliveira told Insider. "As a family owned and operated company, nothing is more important than creating an environment that is inclusive and supportive of all of our employees."

Pennsylvania-based Sheetz has better benefits than many rival retailers, such as 12 weeks of maternity leave and reimbursement for college tuition, employees told Insider. That made the company's policy "weirdly over the top for them," one former employee told Insider.

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Alex Bitter
Alex Bitter is a senior retail reporter covering the gig economy, food, and retail. His work focuses major gig delivery and ride-hailing apps, including Uber, Lyft, DoorDash, Instacart, and Walmart's Spark. He is interested in everything from what it's like to work on the apps to the companies' business strategies.Some of his recent stories feature gig workers who have been deactivated on the apps, DoorDash hiring traditional employees to make deliveries, gig workers' use of bots, and gig work expanding into new professions, such as nursing.Alex has also written about Aldi's US expansionStarbucks' turnaround efforts, and the fallout from Kraft-Heinz's budget cutting. Convenience store chain Sheetz ended its "smile policy" after his reporting.Before joining Insider in September 2020, he wrote about consumer and retail companies for S&P Global Market Intelligence. He's a graduate of the University of Hawai'i at Mānoa and grew up on the Big Island.Alex lives in the Washington, DC, area, where you can find him studying ancient coins or searching for Civil War artifacts with his metal detector in his free time.Got a tip? Reach out at abitter@jkmperu.com or via encrypted messaging app Signal at +1 (808) 854-4501.