Retail

Starbucks is laying off 1,100 corporate staffers this week

A customer wearing a magenta coat and black earmuffs opens the door and walks into a Starbucks store in New York City.
Starbucks said it would notify laid-off employees on Tuesday. ANGELA WEISS / AFP via Getty Images
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Starbucks said it would lay off 1,100 corporate employees this week and halt hiring for hundreds of open roles.

Employees whose jobs are being eliminated will hear from Starbucks by midday Tuesday, the company said.

"We are simplifying our structure, removing layers and duplication and creating smaller, more nimble teams," CEO Brian Niccol said in a letter on Monday announcing the layoffs. "Our intent is to operate more efficiently, increase accountability, reduce complexity and drive better integration."

The company said employees at Starbucks' stores would not be affected by the layoffs.

Starbucks has 16,000 employees across its corporate offices and other areas of the business, such as roasting operations. It said that not all of those employees were on teams affected by the layoffs.

Starbucks has been seeking to rejuvenate sliding sales in the US, its main market. Niccol, who was named CEO in September, has said the company needs to prioritize the customer experience, including focusing more on baristas, whom the company calls "partners."

"I recognize the news is difficult," he said in the memo. "We believe it's a necessary change to position Starbucks for future success — and to ensure we deliver for our green apron partners and the customers they serve."

Starbucks has been making changes to its stores since Niccol joined the company.

Partners at stores are now encouraged to write notes to customers on their paper cups. Starbucks also rolled back its open-door policy and requires patrons to buy something in order to use the store's bathroom or get a cup of water.

Under Niccol, the company has also reduced the number of promotions it offers members of Starbucks' rewards program.

Do you work at Starbucks and have a story idea to share? Reach out to this reporter at abitter@jkmperu.com or via the encrypted messaging app Signal at 808-854-4501.

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Alex Bitter
Alex Bitter is a senior retail reporter covering the gig economy, food, and retail. His work focuses major gig delivery and ride-hailing apps, including Uber, Lyft, DoorDash, Instacart, and Walmart's Spark. He is interested in everything from what it's like to work on the apps to the companies' business strategies.Some of his recent stories feature gig workers who have been deactivated on the apps, DoorDash hiring traditional employees to make deliveries, gig workers' use of bots, and gig work expanding into new professions, such as nursing.Alex has also written about Aldi's US expansionStarbucks' turnaround efforts, and the fallout from Kraft-Heinz's budget cutting. Convenience store chain Sheetz ended its "smile policy" after his reporting.Before joining Insider in September 2020, he wrote about consumer and retail companies for S&P Global Market Intelligence. He's a graduate of the University of Hawai'i at Mānoa and grew up on the Big Island.Alex lives in the Washington, DC, area, where you can find him studying ancient coins or searching for Civil War artifacts with his metal detector in his free time.Got a tip? Reach out at abitter@jkmperu.com or via encrypted messaging app Signal at +1 (808) 854-4501.