Tech

A tech founder born in the Soviet Union compared metaverse hype to the communist propaganda he experienced as a child

Mark Zuckerberg in the metaverse
Meta CEO Mark Zuckerberg is a leading proponent of the metaverse. Facebook
Read in app

A tech founder compared today's hype around the metaverse with Soviet propaganda he experienced as a child.

Phil Libin, the founder of the note-taking app Evernote and the CEO of the videoconferencing company Mmhmm, made the comments in a podcast hosted by the tech journalist Eric Newcomer, The New York Times' Katie Benner, and Insider's Tom Dotan released on Tuesday.

Libin expressed deep skepticism of tech companies touting the metaverse and drew a comparison with his experience growing up in Leningrad, now St. Petersburg, Russia.

"I went to first grade in the Soviet Union," Libin said. "I was subjected to a lot of Soviet propaganda, and I was told as a little kid repeatedly: 'Communism doesn't exist yet. We haven't built communism yet. We're building towards communism. But it's not communism yet. What you see around you, this horrible, horrible place, isn't communism. We're building towards it. It's going to be great when it gets here.'"

Libin continued: "You know, you can smell a bad idea before it's fully built. So I don't want to hear 'Oh yeah, the metaverse doesn't exist yet. No, no, no, all this stuff, all this stupid, useless, crappy stuff that exists right now, that's not the metaverse. The metaverse is coming — it's coming.'"

The word "metaverse" is borrowed from science-fiction and refers to a future version of the internet accessed through immersive technologies such as virtual-reality and augmented-reality headsets. It has been pushed in particular by Mark Zuckerberg, who rebranded Facebook as Meta in October.

Libin described it as "a gloss that uncreative people and companies put over fundamentally a lack of good ideas."

"There's a part of me that hates it and a part of me that fears it, but since I think it's so spectacularly stupid, there's actually not that much to fear," he added.

Libin said he thought VR headsets would be a major inhibiting factor for the metaverse.

"VR is the thing that guarantees none of this will ever take off, because no one wants to spend any amount of time with a plastic thing strapped to their face," he said.

Read next

Isobel (she/her) was a senior tech reporter at Business Insider. She was particularly interested in Big Tech, privacy, and worker's rights. You can read some of her previous work here: The quest to find $181 million in bitcoin buried in a dump Exclusive: Amazon targeted military spouses in a pandemic recruitment drive. 2 of them say they ended up being paid 33% less than non-military coworkers. Exclusive: Amazon plans a pay cut of up to 23% for hourly workers who guide trucks in and out of its UK delivery stations Exclusive: Tesla's solar division asks employees to scour social media for complaints about both the company and Elon Musk, trying to get customers to delete their posts, former employees say A couple says their Tesla Solar panels caused relentless leaks that led to mold 10 times the healthy limit, $115,000 in damages, and a long-running legal battle Ghosted by Tesla: Customers say Tesla's ultrasleek, expensive Solar Roofs and panels come with nightmare customer service, often leaving them with unanswered calls and emails for months on end Amazon workers leading a historic push for unionization in Alabama describe midnight 'education' meetings, an unexpected mailbox, and streams of anti-union flyers as they go up against one of the world's most powerful companies 'It's a slap in the face': Amazon is handing out 'Thank you' t-shirts to warehouse workers as it cuts their hazard pay Investigation: Amazon warehouse employees speak out about the 'brutal' reality of working during the holidays, when 60-hour weeks are mandatory and ambulance calls are common The science behind Elon Musk's brain-chip company Neuralink Investigation: Instagram's new TV service recommended videos of potential child abuse