AI

Zuck's GPU flex will cost Meta as much as $18 billion by the end of 2024

Mark Zuckerberg
Meta CEO Mark Zuckerberg has a long-standing interest in the Roman Empire Jeff Bottari/Getty Images
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Some people brag about their fancy houses. Others drive expensive cars or sail giant yachts. The latest flex in Silicon Valley is to tell people how many AI chips you own.

Meta CEO Mark Zuckerberg upped the ante this week by disclosing how many of these graphics processing units Meta will have by the end of 2024. The bill for all this could be as high as $18 billion, based on industry estimates.

"We're building an absolutely massive amount of infrastructure" to support Meta's burgeoning efforts in generative artificial intelligence, Zuckerberg explained in a brief video released Thursday.

The company is building of "general intelligence" to support AI tools that are "available and useful to everyone in all of our daily lives," he added.

To that end, Meta will have purchased about 350,000 Nvidia H100 GPUs by the end of 2024. And overall the company will own roughly 600,000 of these types of chips, if you include other similar GPUs, Zuckerberg noted.

He even gave an interview to The Verge, reiterating that when its Nvidia components and other AI chips are accounted for, Meta will have a stockpile of almost 600,000 GPUs by the end of this year. "We have built up the capacity to do this at a scale that may be larger than any other individual company," he crowed.

GPUs enable the level of computing necessary for training the giant models that support generative AI services such as ChatGPT. Nvidia's GPUs are considered the best at the moment, but other companies including AMD offer similar chips.

A single Nvidia H100 GPU is estimated to cost about $30,000 although other estimates put the cost as high as $40,000. If Meta amasses 600,000 of these, that would cost $18 billion. Meta might be getting a volume discount. And similar GPUs from other providers may be cheaper than Nvidia's offerings. But even at $20,000 each, that's $12 billion.

Big spending repeated

If this rings a bell, it should. In 2022, Meta spent about $13 billion on Reality Labs, its metaverse division. Zuckerberg noted in Thursday's video that Meta's AI and metaverse projects are coming closer together given his expectation that AR-style glasses with AI, like Meta's Ray-Bans, will be how people in the future "talk to AIs frequently throughout the day."

Meanwhile, Meta continues to push Zuckerberg's "efficiency" mantra. Since late 2022, the company has cut over 20% of its workforce. Employees expect even more cuts in the weeks ahead, as Business Insider reported. A broader restructuring hit AI teams last year, too. The company will report full-year results for 2023 on Feb. 1.

Are you a Meta employee, someone else with a tip or insight to share? Contact Kali Hays at khays@insider.com or on the secure messaging app Signal at 949-280-0267. Reach out using a non-work device.

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Kali Hays was a Tech Correspondent at Business Insider covering the major social media platforms like Meta, Twitter, and Snap. Her reporting covered major changes and the internal culture at these companies, the founders and executives who run them, and business developments and products. Hays also wrote frequently about AI and emerging trends and shifts in the tech industry overall. Her work has been widely cited, including by the FTC in an investigation into Elon Musk’s takeover of Twitter, and she has appeared as an expert on NBC, CBS, the BBC and elsewhere. Her exclusive reporting and scoops include:Meta's Facebook Messenger hit with layoffs amid ongoing 'efficiency' pushLayoff angst looms over Meta employees as they face tough performance reviews and ongoing reorgsMeta aiming to reveal and demo Orion, its first true AR glasses, at its fall developer conferenceMeta's Responsible AI team shrinks amid layoffs and restructuring, even as the company goes all-in on AIMeta updates RTO policy with stricter mandate, saying workers may lose their jobs if they don't show up 3 days a weekLeaked documents from Mark Zuckerberg and Priscilla Chan's charity include a tacit admission that their biggest bet on education reform was a flop'He is in war time': Mark Zuckerberg's desperate, last-ditch attempt to remake himself — and MetaOpenAI is expected to release a 'materially better' GPT-5 for its chatbot mid-year, sources sayOpenAI's employees were given 2 explanations for why Sam Altman was fired. They're unconvinced and furious.AI is killing the grand bargain at the heart of the web. 'We're in a different world.'Jack Dorsey warns Block employees of coming job cuts: 'The growth of our company has far outpaced the growth of our business.'Elon Musk is considering taking X out of Europe amid EU compliance investigationLeak: Elon Musk said he wants X to be a dating app, too, in an all-hands meeting on the anniversary of his Twitter takeoverLinda Yaccarino, Elon Musk, and the most difficult CEO job on earthElon Musk's Twitter races to build a live video service as it woos right-wing media personalitiesElon Musk is moving forward with a new generative-AI project at Twitter after purchasing thousands of GPUsSnap begins a new round of layoffs with staffers expecting more next weekEvan Spiegel proclaims 'social media is dead' in leaked memo, predicts Snap is about to 'transcend' the smartphoneSnap workers say they're being closely 'tracked' to enforce compliance with the RTO mandateHow Snap misread big threats from TikTok and Apple and lost its chance at becoming an advertising giant