Strategy

A CEO who recruits for Google and Siemens sees a shift to white-collar gig work as employers need talent but lack the resources to bring everyone back full time

joe mullings
Joe Mullings. Courtesy of The Mullings Group
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White-collar work may become gig work following the coronavirus pandemic.

Amid the global coronavirus outbreak, an astronomical 40 million-plus Americans filed for jobless claims over 10 weeks. And many jobs in transportation and hospitality might never come back, economists say.

Layoffs have also hit white-collar workers in tech, as Airbnb, IBM, and Tesla announced they would cut jobs and reduce pay. Many of these specialized, well-paid tech workers may have worked at their companies for years without ever considering that their jobs were in jeopardy, Joe Mullings, the CEO of an executive-recruitment firm, said.

Mullings' company has worked with companies including Google, Siemens, and Johnson & Johnson to recruit and hire for C-suite and executive-level positions.

Mullings said the coronavirus pandemic might bring about a period where employers need highly skilled workers but won't have the resources to bring all full-time employees back to work.

The resulting "interim economy" will therefore consist of once full-time consultants or engineers working multiple contractual "gigs" for different companies, Mullings said.

"You've got tens of millions of people who are highly skilled and have a specialized skill set employers need but can't bring them back at full compensation," Mullings told Business Insider. "Some employers are going to take advantage of this. They are going to bring in flexibility you've never had before."

How the coronavirus pandemic is pushing white-collar workers into the gig economy

Many Americans understand the gig economy as a pool of jobs accessible to anyone who can drive a car or delivery groceries at a moment's notice. But the gig economy extends beyond delivery apps. Veteran journalist Tina Brown coined the term "gig economy" to refer to white-collar workers who could charge companies fees for their expertise without going through a third party. A consultant could charge a company for her own knowledge directly, eliminating the need for a consultancy.

"These new alternative workers are not overwhelmingly low income. They're college-educated Americans who earn more than $75,000 a year," Brown wrote for The Daily Beast in 2009. "Welcome to the age of Gigonomics."

But specialized, high-paying jobs haven't transitioned to the gig economy because the cost to recruit, coordinate, and build contracts for individual engineers and consultants is high. The Harvard Business Review said that if a person needed to hire two experts well-versed in Singapore and US tax law to help her business, she would need to recruit and draw up a contract for these gig roles. Going through an accounting firm saves the time that would otherwise be spent on recruitment and writing up contracts.

The pandemic, however, may have created a perfect storm for the "gigification" of white-collar labor. In addition to an abundance of newly laid-off knowledge workers, the pandemic has also pushed industries "previously impervious to remote working" to work from home, Harvard Business Review said.

Wall Street laid off workers and rehired them in contract roles after the 2008 financial crisis, for instance, NYU professor and economist Nouriel Roubini said in an interview with New York magazine. He added that this financial crisis would lead to "more of the same." When some (but not all) of the laid off begin to get rehired, they will get part-time jobs without benefits and high wages, Roubini predicted. "That's the only way for the corporates to survive."

Now employees across all industries know how to work from home and are searching for gigs, and Harvard Business Review said the COVID-19 epidemic "could well prove to be a pivotal point in the gigification of knowledge work, and many firms will be attracted by the prospects of the direct and indirect cost savings that the gig economy model seems to offer."

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Allana Akhtar was a senior health reporter for Insider, where she covers the emerging wellness industry and general health topics. During the COVID-19 pandemic, Allana wrote extensively about nurses, mask mandates, the vaccine rollout, and disparities in access to health. Her articles include features on nurses needing to re-use PPE in the early days of the pandemic, ones who struggled to get paid time off after getting COVID-19, and those who left bedside care after grueling pandemic working conditions. Allana also spoke to flight attendants and retail workers who faced violence as they enforced mask mandates, and community health workers who said they struggled to receive equitable vaccine access during the initial rollout. Allana now reports on emerging trends within the wellness industry, including the Westernization of indigenous medicine and dangerous wellness trends spread through social media. She also writes about plastic surgery, racial disparities in healthcare, and breaking health news. Allana has won numerous awards for her work, including the Best News Story by the Michigan Press Association in 2015, Best Reporter Covering Nurses in 2019, and the Morris and Lola Wasserstein Award for her contribution to the the University of Michigan's student paper as an Honors student. Before Insider, Allana wrote for USA TODAY, US News & World Report, Money Magazine, Health Magazine, Jalopnik, and more. You can email her at aakhtar@jkmperu.com, call/text her at (646) 376-6058, or follow her on Instagram, TikTok, Twitter, and LinkedIn. Secure tips line: Signal # 248 760 0208'We're grossly unprepared': Nurses share their frustration as the coronavirus spreads with little direction from the government or hospitals on how to mitigate it'Sexy nurse' costumes demean one of the most in-demand professions in American life — and they're a bestseller on Amazon right nowFlight attendants describe 'unprecedented' violence as travel returns and passenger aggression soarsG/O Media fired a queer employee of color who wore crop tops, shorts, and heels to work, violating a brand-new dress code that others say they routinely violated without being punishedContractors at controversial startup Rev say they worked long hours for little pay, feared they could lose their job at any time, and had to transcribe interviews with sexual-abuse survivors without warning