Enterprise

Google Cloud is beating Amazon to the punch with Anthos, a new hybrid cloud offering

Thomas Kurian
Google Cloud CEO Thomas Kurian Shutterstock
Read in app

Google Cloud is beating Amazon Web Services to the punch with the release of its new, flagship hybrid cloud offering

Last year, Google Cloud announced Cloud Services Platform, which allows customers to run applications both on Google Cloud and in data centers — an approach known as hybrid cloud.

Now, on Tuesday, Cloud Services Platform has been released to customers under the new name Anthos, with a logo to go with it. Better yet, Google says that Anthos now works not only with Google Cloud and data centers, but also with rivals like Microsoft Azure and Amazon Web Services. 

"The ability for businesses to run on multiple clouds is really a game changer," Urs Hölzle, SVP of Technical Infrastructure at Google, told members of the press earlier this week.

Read more: Google Cloud's first major launch under new CEO Thomas Kurian is a tool to take on Amazon and Microsoft and win larger customers

Microsoft has offered hybrid cloud services for years, though it focuses mainly on its Azure cloud Amazon Web Services announced its own hybrid offering, called AWS Outposts, last November, and it's expected to be generally available later this year.

Anthos is available as a monthly subscription service with a minimum of one-year commitment. The pricing is based on blocks of 100 virtual CPUs, and it's the same regardless of whether the application is running on-premises or on the cloud. The list price is $10,000 a month.

An 'acute pain point'

Hölzle said Google Cloud decided to introduce Anthos because customers said that not being able to run their on a combination of multiple clouds and their own servers was an "acute pain point."

Anthos is able to run on multiple environments because of Google Kubernetes Engine, the search giant's own premium service based on the wildly popular Kubernetes open source cloud platform. Notably, Kubernetes got its start at Google, but has since gone on to become something of a standard in modern software development. 

By using Kubernetes under the hood, Anthos can work across any cloud infrastructure, wherever it may be. It's also a software-based product, so customers don't need to buy new hardware.

When using Anthos, you'll manage all of the disparate infrastructure from Google Cloud, but the actual software and data will be running in whatever cloud you choose.

Google Cloud also announced an Anthos-based partnership with over 30 hardware, software and system integration partners including Cisco, VMware, HPE, Intel, and Lenovo, to certify that it'll work across their products and solutions. 

"I'm very excited about this partnership. I do think this is a very strong proposition for all of our customers," said David Goeckeler, EVP and General Manager of networking and security business at Cisco. "...Over the time dimension you're talking about, we're going to be in this hybrid world for a long time."

Got a tip? Contact this reporter via email at rmchan@jkmperu.com, Telegram at @rosaliechan, or Twitter DM at @rosaliechan17. (PR pitches by email only, please.) Other types of secure messaging available upon request. You can also contact Business Insider securely via SecureDrop.

Read next

Rosalie Chan headshot
Rosalie Chan
Rosalie Chan is a senior editor for Business Insider's tech team. Previously, she covered cloud computing and enterprise tech, reporting on companies like Google Cloud, Amazon Web Services, Microsoft, Intel, Alibaba Cloud, Atlassian, GitHub, VMware, Broadcom, and more. She has written extensively on topics including cloud computing, developer companies, open source, and sexism and sexual harassment in the tech industry. She has received the San Francisco Press Club award for continuing coverage for her reporting on sexism and sexual harassment in Silicon Slopes and the Excellence in Business / Consumer / Tech Reporting award from the Asian American Journalists Association for her investigation into the coding boot camp Holberton School. Most recently, she was an editor on the Business Insider investigative package, The True Cost of Data Centers, which received a George Polk Award and an honorable mention from SABEW.Rosalie joined Business Insider after working as a software engineer and freelance journalist. She studied journalism, computer science, and technology and business law at Northwestern University. Her work has previously appeared in TIME, the Huffington Post, VICE, Pacific Standard, Inverse, Chicago magazine, the Chicago Reporter, and more. She's based in San Francisco.