Advertising

Facebook Just Snubbed 2 Of Its Best-Known Marketing Partners

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facebook thumbs downFacebook released a list of its strategic preferred marketing developers — specially approved agencies that can help clients sell themselves on the social network, basically — but there were two notable exceptions:

TBG Digital and Oracle's Vitrue were not on the list. We asked both companies why they were left off; we'll update this post if we hear back. The pair are two of the most prominent advertising and media management companies that deal with Facebook.

It could be that the list is evolving. Facebook has previously announced preferred partner lists and then added to them over time as more companies qualify.

Facebook said the companies on the list will get:

  • Priority product and business support from Facebook
  • Access to alpha and beta product trials

In the meantime, here's the current list:

  • Adobe
  • AdParlor
  • Alchemy Social
  • Brand Networks
  • Glow
  • GraphEffect
  • Kenshoo
  • Nanigans
  • Salesforce
  • SocialCode
  • Spruce Media
  • 77 Agency

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Jim is the former editor-in-chief of Insider's news division.Previously he was the founding editor of Business Insider UK.He has also been managing editor at Adweek, an advertising columnist at CBS Interactive, and a Knight-Bagehot Fellow at Columbia Business School. His work has appeared in Slate, Salon, The Independent, MTV, The Nation and AOL.His investigative journalism changed the law in the US First Circuit Court of Appeals (U.S. v. Kravetz), the Third Circuit Court of Appeals (North Jersey Media v. Ashcroft), New Jersey (In Re El-Atriss), and New York State (Mosallem v. Berenson).The US Supreme Court cited his work on the death penalty in the concurrence to Baze v. Rees, on the issue of whether lethal injection is cruel or unusual.He won the Neal award for business journalism in 2005 for a series investigating bribes and kickbacks in the advertising business.Here's a selection of his past stories:   • The alleged betrayal in these photos, texts, and emails cost Snapchat $158 million   • Inside the conspiracy that forced Dov Charney out of American Apparel   • The Evolution of Ev: The creator of Twitter, Blogger, and Medium has a plan to fix the mess he made of the internet   • THE "KNOCK-IN SHORT": Nigel Farage and the massive bet against the pound on the night of the Brexit vote   • eBay worked with the FBI to put its top affiliate marketer in prison   • How Dunkin Donuts ended up hiring a psychotic credit card thief as director of communications   • BEJEWELED: The definitive, illustrated history of the most underrated game ever   • The CEO of Publicis told us how he stared down a furious internal rebellion to bet the future of his $11 billion company on artificial intelligence   • FBX: The billion-dollar Facebook business that never happened   • The €150 million check-kiting scam that bankrupted Leo Burnett in Greece   • My Polaroids of the September 11 attacks led me into America's secret court system for terrorist suspects   • YouTube deleted 130 rap videos to help police fight street gangs responsible for thousands of stabbingsDisclosure: I own shares of Twitter (TWTR).