Tech

Facebook is set to take some managers' teams away, demoting them to new roles at the same level as former reports

Mark Zuckerberg at the Paley Center For Media on October 25, 2019
Mark Zuckerberg has issued a mandate to flatten Meta's organizational structure. Drew Angerer/Getty Images
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One of Mark Zuckerberg's top orders of business in Meta's "year of efficiency" is to flatten the company's corporate structure, leaving many middle managers expecting demotions. 

Zuckerberg said last month that he doesn't want to see "managers managing managers" and even added that a less managerial hierarchy will make Meta "a more fun place to work." 

Under Zuckerberg's mandate to flatten the company, a second round of layoffs is expected soon, as Insider first reported. 

Changes to Facebook's corporate structure — the largest segment at Meta with almost 40,000 employees — have been underway since Meta's first round of layoffs in November. For those at the company who made it through that round of cuts, some further changes are being planned to move managers out of those roles. 

A current employee told Insider that, in recent weeks many managers at Facebook had been told they will have their teams taken away. These managers are essentially set to be demoted and become an "individual contributor" at Facebook, the same type of role they've been overseeing and managing. 

"Folks with years of management experience are being told they have to train on a position they haven't done in years," the person told Insider. "Worse, it's putting them in direct competition with the people they were once managing."

Following Instagram's lead

While Zuckerberg's mandate to flatten layers of management at Facebook "has not been finalized," according to a Meta spokesperson, the organizational structure of Facebook is set to look a lot more like that at Instagram.  

Meta (then Facebook) acquired Instagram in 2012. For years, there were efforts to grow Instagram quickly and in a way that made it operate more like Facebook. Yet the photo-sharing app remained "less bloated" than Facebook, as one former employee told Insider, with roughly 20,000 employees. Facebook, meanwhile, has about 40,000 employees. 

Facebook currently operates according to a "matrix model," one person familiar with the structure told Insider. The model is intended to encourage cross-collaboration by having multiple managers from various departments or regions oversee the same project simultaneously. 

In comparison, Instagram operates according to a more vertical model where employees are grouped according to their expertise and report directly to a top manager or executive.

While the potential for collaboration is more limited in Instagram's organizational model, it's increasingly considered to be a more efficient model because it allows decisions to be made more swiftly.

Are you a Meta employee or someone else with insight to share? Contact Kali Hays at khays@insider.com, on secure messaging app Signal at 949-280-0267, or through Twitter DM at @hayskali. Reach out using a non-work device. 

Contact Sydney Bradley at sbradley@insider.com or on Twitter and Instagram @sydneykbradley.

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Sydney Bradley
Sydney Bradley has been covering media and tech for Business Insider since 2020. She breaks news and writes extensively about Instagram and Facebook, as well as new social media startups, dating apps, the creator economy, venture capital, and tech culture.She regularly contributes to BI's "After Hours" series, where our reporters dive into the social scenes shaping tech, media, and finance.Sydney's reporting on Instagram was nominated as a finalist for the 2021 Los Angeles Press Club National Entertainment Journalism Awards.She graduated from the University of Virginia with a degree in American Studies. You can follow Sydney's work on LinkedIn, Twitter, and Instagram at @sydneykbradley.Have a tip? You can also contact her via encrypted messaging app Signal (@sydneykbradley.123), encrypted email (sydneykbradley@proton.me), or standard email (sbradley@jkmperu.com). Use a personal email address, a nonwork WiFi network, and a nonwork device; here’s our guide to sharing information securely.
Kali Hays was a Tech Correspondent at Business Insider covering the major social media platforms like Meta, Twitter, and Snap. Her reporting covered major changes and the internal culture at these companies, the founders and executives who run them, and business developments and products. Hays also wrote frequently about AI and emerging trends and shifts in the tech industry overall. Her work has been widely cited, including by the FTC in an investigation into Elon Musk’s takeover of Twitter, and she has appeared as an expert on NBC, CBS, the BBC and elsewhere. Her exclusive reporting and scoops include:Meta's Facebook Messenger hit with layoffs amid ongoing 'efficiency' pushLayoff angst looms over Meta employees as they face tough performance reviews and ongoing reorgsMeta aiming to reveal and demo Orion, its first true AR glasses, at its fall developer conferenceMeta's Responsible AI team shrinks amid layoffs and restructuring, even as the company goes all-in on AIMeta updates RTO policy with stricter mandate, saying workers may lose their jobs if they don't show up 3 days a weekLeaked documents from Mark Zuckerberg and Priscilla Chan's charity include a tacit admission that their biggest bet on education reform was a flop'He is in war time': Mark Zuckerberg's desperate, last-ditch attempt to remake himself — and MetaOpenAI is expected to release a 'materially better' GPT-5 for its chatbot mid-year, sources sayOpenAI's employees were given 2 explanations for why Sam Altman was fired. They're unconvinced and furious.AI is killing the grand bargain at the heart of the web. 'We're in a different world.'Jack Dorsey warns Block employees of coming job cuts: 'The growth of our company has far outpaced the growth of our business.'Elon Musk is considering taking X out of Europe amid EU compliance investigationLeak: Elon Musk said he wants X to be a dating app, too, in an all-hands meeting on the anniversary of his Twitter takeoverLinda Yaccarino, Elon Musk, and the most difficult CEO job on earthElon Musk's Twitter races to build a live video service as it woos right-wing media personalitiesElon Musk is moving forward with a new generative-AI project at Twitter after purchasing thousands of GPUsSnap begins a new round of layoffs with staffers expecting more next weekEvan Spiegel proclaims 'social media is dead' in leaked memo, predicts Snap is about to 'transcend' the smartphoneSnap workers say they're being closely 'tracked' to enforce compliance with the RTO mandateHow Snap misread big threats from TikTok and Apple and lost its chance at becoming an advertising giant
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Lakshmi Varanasi
Lakshmi Varanasi writes about AI and the consulting industry, exploring how artificial intelligence is transforming consulting firms like McKinsey & Company, Boston Consulting Group, and Bain. Previously, she reported for Slate, Politico, and Reveal.Have a tip or a story? Contact Lakshmi Varanasi via email at lvaranasi@jkmperu.com or lvaranasi.70 on Signal. Recent Stories