Tech

CHART: Companies like Roku and Zoom are giving way more stock to woo talent, which could dilute shareholders

Roku CEO Anthony Wood speaks during Tribeca X - 2021 Tribeca Festival on June 18, 2021 in New York City.
Roku CEO Anthony Wood speaks during Tribeca X - 2021 Tribeca Festival on June 18, 2021 in New York City. Photo by Arturo Holmes/Getty Images for Tribeca Festival
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Public tech companies are increasingly granting employees more stock to woo talent, even as tech stock prices continue to plummet.

Equity in a company — known as restricted stock units or RSUs — is often a major part of compensation packages for tech workers, which dramatically increases total compensation for employees. 

This strategy worked well when stocks were flourishing but a falling stock market is now forcing many tech companies to issue more shares to match the same compensation levels to entice new employees. Companies are trying to keep their employees happy during this turbulent time for the tech industry. For example, Snap gave its remaining employees additional RSUs to get employee equity levels back to the same value as when they were granted. Still, this practice could dilute existing shareholders, analysts say.

Companies also do share repurchases, or stock buybacks, to reduce stock dilution. Insider's analysis excludes buybacks.

Our analysis showed that Roku and Zoom have each issued more than 10 times the number of RSUs by the second quarter of 2022 compared to the same time period in 2021.

Although less extreme, major tech companies including Wayfair, Doordash, Uber, and Pinterest have more than doubled the number of RSUs granted during the first and second quarters.

Compared to a previous Insider analysis of RSU dilution during the first quarter of 2022, companies are ramping up the number of newly issued RSUs — every increase in RSUs dilutes investors even more.

But it's not all bleak. Apple continued to issue around the same amount of RSUs after the first two quarters of 2021 and 2022, while PayPal and Hubspot actually issued fewer RSUs than the year before.

The new chart below shows the changes in RSUs granted by the second quarter of 2021 versus the second quarter of 2022 for major tech companies.

 

Are you a tech employee or shareholder with insights to share on how the economic downturn has impacted you? Got a tip? Contact Diamond Naga Siu securely at dsiu@insider.com or diamondnagasiu@protonmail.com, at 310-986-1383 on Signal and Telegram, or @diamondnagasiu on Twitter.

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Kali Hays was a Tech Correspondent at Business Insider covering the major social media platforms like Meta, Twitter, and Snap. Her reporting covered major changes and the internal culture at these companies, the founders and executives who run them, and business developments and products. Hays also wrote frequently about AI and emerging trends and shifts in the tech industry overall. Her work has been widely cited, including by the FTC in an investigation into Elon Musk’s takeover of Twitter, and she has appeared as an expert on NBC, CBS, the BBC and elsewhere. Her exclusive reporting and scoops include:Meta's Facebook Messenger hit with layoffs amid ongoing 'efficiency' pushLayoff angst looms over Meta employees as they face tough performance reviews and ongoing reorgsMeta aiming to reveal and demo Orion, its first true AR glasses, at its fall developer conferenceMeta's Responsible AI team shrinks amid layoffs and restructuring, even as the company goes all-in on AIMeta updates RTO policy with stricter mandate, saying workers may lose their jobs if they don't show up 3 days a weekLeaked documents from Mark Zuckerberg and Priscilla Chan's charity include a tacit admission that their biggest bet on education reform was a flop'He is in war time': Mark Zuckerberg's desperate, last-ditch attempt to remake himself — and MetaOpenAI is expected to release a 'materially better' GPT-5 for its chatbot mid-year, sources sayOpenAI's employees were given 2 explanations for why Sam Altman was fired. They're unconvinced and furious.AI is killing the grand bargain at the heart of the web. 'We're in a different world.'Jack Dorsey warns Block employees of coming job cuts: 'The growth of our company has far outpaced the growth of our business.'Elon Musk is considering taking X out of Europe amid EU compliance investigationLeak: Elon Musk said he wants X to be a dating app, too, in an all-hands meeting on the anniversary of his Twitter takeoverLinda Yaccarino, Elon Musk, and the most difficult CEO job on earthElon Musk's Twitter races to build a live video service as it woos right-wing media personalitiesElon Musk is moving forward with a new generative-AI project at Twitter after purchasing thousands of GPUsSnap begins a new round of layoffs with staffers expecting more next weekEvan Spiegel proclaims 'social media is dead' in leaked memo, predicts Snap is about to 'transcend' the smartphoneSnap workers say they're being closely 'tracked' to enforce compliance with the RTO mandateHow Snap misread big threats from TikTok and Apple and lost its chance at becoming an advertising giant
Diamond Naga Siu (first name is two words) was a senior newsletter reporter. She's based in San Diego, California and worked on the company's flagship newsletter Business Insider Today. At Business Insider, she was previously a senior tech reporter and wrote the daily 10 Things in Tech newsletter.Siu is an award-winning journalist who previously worked for Law360, the New York Post, The Boston Globe, NBC News and other publications. She was the Asian American Journalists Association New York chapter secretary for the 2020-2021 term.Got a tip? Contact her securely at diamondnagasiu@protonmail.com, 310-986-1383 on Signal, Telegram, etcetera or @diamondnagasiu on Twitter.