Retail

This chart shows just how much faster Amazon still delivers your packages despite years of effort by other retailers

AnAn employee handles packages at the Amazon's Bretigny-sur-Orge warehouse in France.
Both Amazon and retailers like Walmart and Target have gotten faster at shipping orders to customers, but Amazon remains faster than rivals on average. THOMAS SAMSON/AFP via Getty Images
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Walmart, Target, and other stores have sped up their shipping times during the pandemic. But when it comes to speed, Amazon still has an advantage.

As of July, customers received their Amazon orders 1.9 days on average after placing them online, according to data from NielsenIQ provided to Insider Intelligence. Orders from other retailers, including big box chains such as Target and Walmart, reached customers in 4.4 days. Target and Walmart did not respond to Insider's request for comment on its shipping times. 

A line chart shows that Amazon orders are on average delivered in 1.9 days as of July compared to 4.4 days for other retailers. Lines for Amazon and all other retailers show that both have improved their delivery times since October 2020.
Delivery speed data from Insider Intelligence  NielsenIQ, Insider Intelligence

Both Amazon and its rivals have improved their delivery times since October 2020, according to the data.

The data includes all orders shipped to customers, including deliveries to customers to both Amazon Prime members and non-members. The data for other retailers includes orders shipped via USPS, UPS, FedEx, and similar services for over 500 physical and online retailers that NielsenIQ tracks. Orders delivered by services that rely on gig workers, such as Uber, Instacart, and Amazon Fresh, aren't included.

Delivery times have sped up for everything from toys at Christmas to last-minute groceries for dinner, especially as more consumers hung out or worked from home during the height of the pandemic. But even as society opens up again, consumers are still interested in getting their orders quickly, said Sara Lebow, an analyst with Insider Intelligence.

"If you can undercut competition by two to three days, that's huge," she said. 

Retailers have used their stores as well as expanded warehouse networks to improve their shipping speed. But Amazon's longstanding focus on ecommerce is tough to beat, Lebow added.

In 2022, for instance, Amazon slowed down growth of new warehouse space as the outlook for the US and world economy got worse. Even so, it added 52 million square feet for the year. That's equal to one-third of Walmart's total warehouse space, Insider previously reported.

"Obviously, other retailers also have a big distribution footprint — Walmart, notably — but Amazon is focused on delivery specifically from its inception in a way that Walmart isn't necessarily," she said.

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Alex Bitter
Alex Bitter is a senior retail reporter covering the gig economy, food, and retail. His work focuses major gig delivery and ride-hailing apps, including Uber, Lyft, DoorDash, Instacart, and Walmart's Spark. He is interested in everything from what it's like to work on the apps to the companies' business strategies.Some of his recent stories feature gig workers who have been deactivated on the apps, DoorDash hiring traditional employees to make deliveries, gig workers' use of bots, and gig work expanding into new professions, such as nursing.Alex has also written about Aldi's US expansionStarbucks' turnaround efforts, and the fallout from Kraft-Heinz's budget cutting. Convenience store chain Sheetz ended its "smile policy" after his reporting.Before joining Insider in September 2020, he wrote about consumer and retail companies for S&P Global Market Intelligence. He's a graduate of the University of Hawai'i at Mānoa and grew up on the Big Island.Alex lives in the Washington, DC, area, where you can find him studying ancient coins or searching for Civil War artifacts with his metal detector in his free time.Got a tip? Reach out at abitter@jkmperu.com or via encrypted messaging app Signal at +1 (808) 854-4501.