Enterprise

Amazon finally makes its long-awaited AWS Outposts product generally available, and it's following in Microsoft and Google's footsteps

Andy Jassy 5
AWS re:Invent/Business Insider
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Since its start, Amazon Web Services encouraged customers to go all-in on the cloud, but it made a big strategic adaptation last November when it announced AWS Outposts – which allows customers to run their applications not only on their cloud, but in their own legacy private data centers.

Notably, both Microsoft and Google Cloud have already stepped into this field. Microsoft has long promoted hybrid cloud with its Azure Stack product. As for Google Cloud, it launched its own offering, Anthos, earlier this year. On Tuesday at the AWS re:Invent conference in Las Vegas, AWS CEO Andy Jassy announced that Outposts is now generally available. 

"Customers say, I love that I can use the same tools to manage on-premises infrastructure that makes it easier to move to the cloud," Jassy said onstage. "This was very much something we were thinking about over the last few years."

With AWS Outposts, customers can still use AWS's popular features in storage, analytics, and more on their private data centers. It comes in two variants: Native AWS, and VMware Cloud on AWS for customers who use want to use VMware's products with AWS.

"We're very excited to give this to you today," Jassy said.

With the general availability of AWS Outposts, now all three of the top clouds have hybrid cloud offerings. However, both Google Cloud and Microsoft take it a step forward by allowing customers to run their cloud services on rival clouds – including Amazon's.

Google Cloud's Anthos was launched with this premise, while Microsoft introduced Azure Arc in November. Similarly, Amazon has been slower to allow customers to use terms like "hybrid cloud" and "multi-cloud" at its conferences, while Google Cloud and Microsoft have embraced both strategies.

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Rosalie Chan
Rosalie Chan is a senior editor for Business Insider's tech team. Previously, she covered cloud computing and enterprise tech, reporting on companies like Google Cloud, Amazon Web Services, Microsoft, Intel, Alibaba Cloud, Atlassian, GitHub, VMware, Broadcom, and more. She has written extensively on topics including cloud computing, developer companies, open source, and sexism and sexual harassment in the tech industry. She has received the San Francisco Press Club award for continuing coverage for her reporting on sexism and sexual harassment in Silicon Slopes and the Excellence in Business / Consumer / Tech Reporting award from the Asian American Journalists Association for her investigation into the coding boot camp Holberton School. Most recently, she was an editor on the Business Insider investigative package, The True Cost of Data Centers, which received a George Polk Award and an honorable mention from SABEW.Rosalie joined Business Insider after working as a software engineer and freelance journalist. She studied journalism, computer science, and technology and business law at Northwestern University. Her work has previously appeared in TIME, the Huffington Post, VICE, Pacific Standard, Inverse, Chicago magazine, the Chicago Reporter, and more. She's based in San Francisco.