Enterprise

The story of Yamaha should terrify HP, Dell, Cisco, and anybody else who sells hardware

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Amazon Jeff Bezos
Amazon CEO Jeff Bezos  David Ryder/Getty Images

"Cloud computing is going to change everything whether you like it or not," Vimal Thomas, vice president of Yamaha of America tells us. "Get in front of it before it starts landing on top of you."

Thomas ought to know. He completed an unprecedented project to move nearly all of the company's 200 computer servers to Amazon's cloud, Amazon Web Services, getting rid of his company's data centers and saving $500,000 a year in the process.

Nearly every company is using public cloud computing services like AWS these days (Microsoft, Google, and IBM also have similar services).

This is a market that will grow 21% year over year to $32 billion in 2015, and account for about one-third of all IT infrastructure spending, according to IDC.

But very few companies are ditching the old way completely for the cloud. Most are simply adding cloud computing to the mix and keeping their own computer servers and software "on-premises" in a data center, when they feel that such tech would be too costly, or perhaps unsafe, to move to the cloud. So they are still buying their own hardware.

Thomas told Business Insider that in late 2013, after analyzing his budgets, he realized that keeping his own computers simply wasn't a good idea.

An end to tedious work

Yamaha America Vimal Thomas
Yamaha America vice president of IT Vimal Thomas  Vimal Thomas

Like many companies, Yamaha was leasing its computer servers. He leased about 60 of them on 30-month cycle. That hardware ran about 200 software servers, using a combination of Windows and Linux operating systems. These in turn ran hundreds of applications, including email, Office apps, financial apps —you name it.

Every month, the lease for one or two of these servers would come due, and a new server sent to replace it. His infrastructure team had to back up the data, then test and install the apps to get the new server running.

It was tedious work and an expensive use of manpower.

"We said, this is not sustainable," Thomas said.

He thought about hiring out for that work, but the bids came it at a laughable $1 million a year just for labor, and didn't include the cost of the new servers.

So he decided to go all-in with the cloud. In November 2013, he approached several cloud computing companies including Amazon and asked for bids.

Amazon, which grew up as an ecommerce retailer, isn't known for its enterprise sales expertise or support (though it is beefing itself up in that area).

So Amazon turned Yamaha's request for a bid over to its partner 2nd Watch, who won the bid and then spent a year helping Yamaha move all of its data, servers and apps to AWS. 2nd Watch also provides Yamaha with ongoing cost management tools.

"I can tell on a daily basis how much infrastructure is costing us," he explains and he and his team can then make sure that they are not overpaying.

A domino effect

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Jeff Bezos speaks at a press conference in New York in 2011.  Shannon Stapleton / Reuters

In July 2014, all of the company's IT, supporting some 450 employees in the US, was running on Amazon's cloud with three exceptions:

  • The corporate accounting app Oracle enterprise resource planning app (ERP)
  • The Cisco telephone system
  • A bunch of employees' shared files which were set up in personal drives.

He's now in the process of moving those last items to the cloud, too. He just asked for bids from Box, Dropbox, and other file sharing companies and is working on bids for cloud versions of Cisco's telecom services, available from Cisco, AT&T and others.

As for the Oracle ERP system, he's hoping to move that to the cloud, too, maybe next year.

Using AWS caused "a domino effect," he says, which makes him want to use cloud for everything.

Corporate headquarters in Japan noticed. Thomas and his team was already providing some IT services for Yamaha Canada's 150 employees. Corporate has now asked him to take on projects for Yamaha in South American and subsidiaries in North America.

"My initial target was $500,000 in annual savings and we more than met it. That's from not having hardware leases, eliminating our data center presence," he says. "And there's a savings bonus with AWS. Under AWS services, we get [to use] the operating systems so we don’t have to license Windows Servers software."

The other bonus is that he can instantly fire up servers when he needs them and unplug them when he doesn't and the costs for those unused servers "goes away over night."

His team of 22 IT people (with just 6 of them working with the servers that now run on Amazon's cloud) is doing more work and more rewarding work, Thomas says. And spending less.

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Julie Bort was Business Insider's Editor at Large for the Tech team. She loves investigating stories and shedding light on the tech industry's most amazing people.Here's a small sample of some of Julie's work.Former Pinterest employees describe a traumatic workplace where managers humiliate employees until they cry, Black people feel alienated, and the toxic culture 'eats away at your soul'Sex, tequila, and a tiger: Employees inside Adam Neumann's WeWork talk about the nonstop party to attain a $100 billion dream and the messy reality that tanked itInsiders say WeWork's IT is a patchwork of cheap devices and Band-Aid fixes that will take millions to fixWeWork's toxic phone booths were created in-house by its Powered by We business70-hour weeks and 'WTF' emails: 42 employees reveal the frenzy of working at Tesla under the 'cult' of Elon MuskElon Musk works so many hours at Tesla, employees are constantly finding him asleep under tables and desksHow this woman went from a Pizza Hut employee to a founder of a $4 billion startupAn Oracle insider explains how some salespeople gamed the system to sell more cloudTHE TAKEDOWN OF TRAVIS KALANICK: The untold story of Uber's infighting, backstabbing, and multimillion-dollar exit packagesMicrosoft is in talks to buy GitHub, a startup at the center of the software world last valued at $2 billionThe alarming inside story of a failed Google acquisition, and an employee who was hospitalizedInside Facebook's plan to eat another $350 billion IT marketHow a registered sex offender wound up living in an Airbnb hosting unsuspecting guestsA controversial ex-banker is the person who really runs Twitter — and he's gambling the company's future on one risky betSecret passages and skipped meals: Oracle's CEO gave us a rare peek at what it really takes to run a $37 billion companyHP told some employees to choose between becoming contractors with no benefits or being fired without severance'I felt like we were being extorted': Customer says Oracle tried to strong-arm him into a cloud saleHow the queen of Silicon Valley is helping Google go after Amazon's most profitable businessAirbnb host: A guest is squatting in my condo and I can't get him to leaveLIES, BOOZE, AND BILLIONS: How one of the fastest-growing startups in Silicon Valley history raised $580 million then spiraled out of controlGitHub is undergoing a full-blown overhaul as execs and employees depart — and we have the full inside storyWhen she's not writing for Business Insider, Julie can usually be found on the trails, on my mountain bike, or on my skis, if you know where to look.