Sports

WWE is broadcasting Logan Paul in a strategic way — so viewers at home don't hear him getting mercilessly booed

WWE superstar Logan Paul.
WWE superstar Logan Paul. Photo by WWE
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The WWE is determined to nurture internet celebrity Logan Paul as an up-and-coming babyface superstar, according to backstage news from Wrestling Inc.

The only issue, that report says, is that live audiences have been booing Paul — a YouTuber who has shaken up combat sports as a novice boxer, and now as a sports entertainer.

To prevent that merciless jeering from being heard on broadcasts, the WWE has begun airing Paul's segments after he's already been introduced to the live crowd in an attempt to get any initial booing out of the way.

Paul is getting booed by live audiences, according to reports

Logan Paul signs WWE contract.
Logan Paul signs WWE contract.  Photo by WWE

This was seen during a "WWE Raw" television show earlier this week, when TV audiences were thrown into the middle of a chaotic Paul brawl with The Miz.

Dave Meltzer on Wrestling Observer Radio said this was by design.

The Miz, WWE.
The Miz, WWE.  Photo by WWE

As a prospective babyface, the WWE hope is that Paul would be a mainstream fan favorite like John Cena, Daniel Bryan, or Hulk Hogan, as opposed to a villain — or a heel — like Triple H and Seth Rollins.

Paul had been booked as a heel to start with, working and training alongside The Miz. However, when The Miz double-crossed Paul, the 27-year-old began working to get the crowd on his side.

Judging from these reports, Paul has a mountain to climb to win over a seemingly hostile crowd.

Logan Paul, WWE babyface.
Logan Paul, WWE babyface.  Photo by WWE

Logan Paul will get his hands on The Miz at SummerSlam

However, with a prominent booking on the horizon Saturday, at the 2022 SummerSlam event inside the Nissan Stadium in Nashville, Tennessee, Paul has a chance to outperform when he takes on The Miz in a singles match.

Logan Paul vs. The Miz.
Logan Paul vs. The Miz.  Photo by WWE

Roman Reigns with Paul Heyman take on Brock Lesnar in a Last Man Standing main event.

Elsewhere on the card, Liv Morgan is matched with Ronda Rousey in a singles match for the WWE SmackDown women's championship, Riddle wars with Roman Reigns, and Bianca Belair and Becky Lynch scrap for the WWE Raw women's championship, amongst other bookings.

WWE SummerSlam will be broadcast live as a pay-per-view on Peacock from 8 p.m. ET on July 30.

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Alan Dawson is Insider's combat sports correspondent. He moved to Las Vegas indefinitely after being shortlisted twice for Sports Journalist of the Year in 2020. He has twice been credited by the Boxing Writer's Association of America, is a Hall of Fame voter, and an MMA Journalists Association member. He joined Insider in 2017 as a reporter, was promoted to senior reporter in 2019, and then again to a correspondent in 2020, after establishing Insider Inc. as one of the best independent publications to follow in the fight sports industries. He is read by millions of people around the world every month. He has investigated the intersection of organized crime and boxing, uncovered possible bribery in sport, and has been ringside for some of the most iconic moments in combat sports including Fury-Wilder 2, Khabib Nurmagomedov's retirement, and Davis-Garcia. He has taken assignments in Europe, the Middle East, and across the U.S., and was one of the few credentialed reporters to cover the UFC during the pandemic era of sports when the company held MMA events behind-closed-doors in a bubble environment on Yas Island, Abu Dhabi. Dawson has been featured on Morning Kombat on Showtime, on BBC and GB News in the UK, and The Sun in Ireland. His work has been cited by CNN, The Telegraph, Forbes, USA Today, IB Times, Boxing Scene, World Boxing News, Sherdog, Bloody Elbow, The Sun, The Mirror, and Metro, as well as national media in Finland, Ukraine, Russia, Indonesia, Singapore, and Vietnam. Follow him on Twitter at @alandawsonsport.