Enterprise

Microsoft has a complicated new plan to add new features to Windows 10 and make money

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Satya Nadella
Microsoft CEO Satya Nadella  Business Insider/Julie Bort

Microsoft keeps dropping hints about how radically different Windows 10 will be from all other versions of Windows like a trail of breadcrumbs leading to no-one-fully-knows-where yet.

And now we have another clue, from ZDNet's Mary Jo Foley, which adds details to the information we reported in March about Microsoft's plans.

Microsoft is creating a complex matrix of support options for Windows 10, she reports, and it will charge for them in an increasingly complex way, allowing it to continue to make money on Windows, even if a lot of people opt for the "free" upgrade to Windows 10.

With Windows 10, only the biggest enterprises will get full control over installing updates, Foley's contacts tell her. Those customers will generally be paying for Windows. As Business Insider previously reported, we're also hearing that big enterprises will also get a menu of support options, each at different prices.

Most Windows users, including consumers who get the free upgrade, will not be able to turn automatic updates off.

The key phrase Microsoft keeps using is "Windows as a Service."

Microsoft hasn't fully explained what that means except for calling Windows 10 "the last version of Windows" and indicating that Microsoft will automatically send new features and security patches through its new and improved Windows Update service. And Microsoft declined comment when we reached about.

The issue is how much power a user gets over which features and security patches get installed and when. Foley's contact calls these options "servicing branches."

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Microsoft

Different versions of Windows (for consumers, businesses, and large enterprises) will be members of different branches.

Windows 10 Home, for instance, will be part of something called the "Current branch" which means Microsoft will send updates and you won't be able to refuse them or turn them off.

The enterprise branch will have a lot of control.

Sending updates like this isn't a bad thing, and many consumers will be happy to get the latest features and security fixes.

But there's a legitimate reason to be concerned over how intrusive such updates will be — for instance, if they automatically install while you're in the middle of an important task, sucking up memory or forcing your computer to reboot — and if they'll always play well with other software and drives you have installed on your PC.

For enterprises, cost is also a concern.

A person previously told us, "Windows and Office are about to get much, much more complex, confusing, and expensive in the coming years when Windows and Office become ‘freemium’ with ‘added value’ bundles sold on top of the platforms."

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Julie Bort was Business Insider's Editor at Large for the Tech team. She loves investigating stories and shedding light on the tech industry's most amazing people.Here's a small sample of some of Julie's work.Former Pinterest employees describe a traumatic workplace where managers humiliate employees until they cry, Black people feel alienated, and the toxic culture 'eats away at your soul'Sex, tequila, and a tiger: Employees inside Adam Neumann's WeWork talk about the nonstop party to attain a $100 billion dream and the messy reality that tanked itInsiders say WeWork's IT is a patchwork of cheap devices and Band-Aid fixes that will take millions to fixWeWork's toxic phone booths were created in-house by its Powered by We business70-hour weeks and 'WTF' emails: 42 employees reveal the frenzy of working at Tesla under the 'cult' of Elon MuskElon Musk works so many hours at Tesla, employees are constantly finding him asleep under tables and desksHow this woman went from a Pizza Hut employee to a founder of a $4 billion startupAn Oracle insider explains how some salespeople gamed the system to sell more cloudTHE TAKEDOWN OF TRAVIS KALANICK: The untold story of Uber's infighting, backstabbing, and multimillion-dollar exit packagesMicrosoft is in talks to buy GitHub, a startup at the center of the software world last valued at $2 billionThe alarming inside story of a failed Google acquisition, and an employee who was hospitalizedInside Facebook's plan to eat another $350 billion IT marketHow a registered sex offender wound up living in an Airbnb hosting unsuspecting guestsA controversial ex-banker is the person who really runs Twitter — and he's gambling the company's future on one risky betSecret passages and skipped meals: Oracle's CEO gave us a rare peek at what it really takes to run a $37 billion companyHP told some employees to choose between becoming contractors with no benefits or being fired without severance'I felt like we were being extorted': Customer says Oracle tried to strong-arm him into a cloud saleHow the queen of Silicon Valley is helping Google go after Amazon's most profitable businessAirbnb host: A guest is squatting in my condo and I can't get him to leaveLIES, BOOZE, AND BILLIONS: How one of the fastest-growing startups in Silicon Valley history raised $580 million then spiraled out of controlGitHub is undergoing a full-blown overhaul as execs and employees depart — and we have the full inside storyWhen she's not writing for Business Insider, Julie can usually be found on the trails, on my mountain bike, or on my skis, if you know where to look.