Entertainment

Beyoncé turned down a movie role 5 times. The film's producer says it taught him how to bounce back from rejection.

Composite image of Hollywood producer Will Packer and Beyoncé.
The Hollywood producer Will Packer credits Beyoncé for teaching him how to deal with rejection. Robin L Marshall/Getty Images for AfroTech; Matt Winkelmeyer/Getty Images for The Recording Academy
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The Hollywood producer Will Packer knows rejection is a part of life and work. After all, Beyoncé turned down a role in a movie he was producing five times before he convinced her to sign on to the project.

During an appearance on Tuesday's episode of "The View," Packer spoke about what he learned from his experience of getting rejected by the singer.

"Beyoncé told me no. I wanted her to be in this film, and she was very — she's a wonderful human being but said, 'Will Packer, I'm not doing your movie,'" Packer told the cohosts of "The View," recounting the singer's words.

Packer, known for films such as "Girls Trip" and "Ride Along," said he made changes to the script based on the feedback he received from Beyoncé.

"I didn't go back or push back and didn't say, 'Oh no, woe is me.' And actually, I was making my project better each time," Packer said.

Though it took him five times "because Beyoncé is very particular," he said, at the end of the day, he "only needed one yes."

"You only need one, so whatever your Beyoncé is, right, keep seeing if there is a way to adjust and learn something from the 'No,'" he said.

Beyoncé changed her mind, Packer said

In the end, Beyoncé changed her mind and agreed to star — alongside Idris Elba — in 2009's "Obsessed," the film Packer was producing.

When it comes to handling rejection, Packer's advice aligns with the guidance that a career happiness strategist, Amy Nguyen, previously shared with Business Insider.

"Mindset is important here because rejection doesn't mean that you are a total failure or a loser," Nguyen said. "Think of rejection as a lesson and get what you can learn from there so that you can improve yourself for the next job."

Representatives for Packer and Beyoncé didn't immediately respond to requests for comment outside regular hours.

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Amanda Goh
Amanda Goh
Amanda is a senior lifestyle reporter at Business Insider's Singapore bureau.Her reporting explores how people navigate major life transitions, including career changes, relocation, and retirement, with a particular focus on the experiences of those living in Asia. She also writes about travel, culture, wellness, and relationships.In 2025, she won the Singapore Press Club's Rising Stars Young Digital Journalist Award.She previously worked as a writer and video producer at a content marketing agency in Singapore. She graduated from the University at Buffalo with a BA (Hons) in Sociology.