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The number one habit of successful managers is remarkably simple

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Richard Branson.  Rob Kim / Getty

You don't have to earn an MBA to become a great manager. 

According to Gallup's new "State of the American Manager Report," it's really all about clarity.

"Clarity of expectations is perhaps the most basic of employee needs and is vital to performance," the report says.

It continues: 

Helping employees understand their responsibilities may seem like “Management 101,” but employees need more than a written job description to fully grasp their role.

They need to completely comprehend what they should be doing and how their work fits in with everyone else’s work — especially when circumstances change.

Great managers don’t just tell employees what’s expected of them and leave it at that; they frequently talk with employees about their responsibilities and progress. They don’t save those critical conversations for once-a-year performance reviews.

Gallup analyzed a whopping 2.5 million manager-led teams in 195 countries for the report. This finding came from a specific study among 7,712 US adults.

The emphasis on goal clarity echoes a management truth that Silicon Valley super investor Ben Horowitz impresses upon the startup CEOs in his portfolio: among the most important tasks for an executive is to set the communication architecture for an organization.

"Absent a well-designed communication architecture," he writes, "information and ideas will stagnate and your company will degenerate into a bad place to work." 

Some enterprise companies are way ahead in the clear communication game, too.

In 2012, Adobe abolished the annual performance review in favor of the regular check-in, and it had a direct impact on the organization. 

Vice president of human resources Donna Morris explained to us how it works:

While the check-in process is regular and on-going, it starts at the beginning of the year, since it's tied to people having yearly expectations.

At the beginning of the year, we outline what our priorities are across Adobe. That’s done at the leadership level. For a manager, you're already in regularly scheduled one-on-one meetings. You’re taking time out of one of those meetings and having a discussion with your respective employee on what’s expected for the year.

As an employee, I would actively participate in that. Many employees are driving those discussions themselves, saying, 'Here’s what I believe I should be held accountable for this year.' That’s scene one, setting expectations.

Clearly, it's the thing to do.

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Drake Baer was Business Insider's editor-at-large, working across the newsroom to help produce ambitious journalism. For two and a half years before that, Baer served as deputy editor, overseeing a team of 20+ reporters and editors who cover the future of work, real estate, and small business. The fast-paced team was behind some of Insider's major packages in the last few years, including a state-by-state look into unemployment during the first year of the pandemic and in-depth profiles of "niche famous" characters such as real estate media tycoon Brandon Turner and HR icon Johnny C Taylor. They shed new light on big names, like Joe Biden, America's imperfect leader. He also cultivated thesis-oriented ideas journalism, whether it be on why "'diversity' and 'inclusion' are the emptiest words in corporate America" or why it's actually a horrible time to buy a house. (No, really, it is.) Before editing, his byline as a reporter was on the masthead for Fast Company and New York Magazine, covering the many intersections of social science, business, and economics. Baer has interviewed some our time's leading minds, including philanthropist Bill Gates, FiveThirtyEight founder Nate Silver, NBA champion and investor Steph Curry, "growth mindset" psychologist Carol Dweck, the rapper Q-Tip, Nobel laureate Daniel Kahneman, and the man who gave a name to "disruptive innovation," the late Clay Christensen.Baer has published two books, the most recent being Perception: How Our Bodies Shape Our Minds, with Dennis Proffitt. In 2014, New York Times bestselling author and Wharton professor Adam Grant highlighted his first book, Everything Connects, as one of the 12 business books to read that year. He has been featured as a speaker at the Aspen Ideas Festival, presented at TedX Princeton, and moderated many panels.