Retail

No one is buying clothes anymore — here's what they're spending money on instead

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Retail stocks have been getting hammered this week following disappointing quarterly sales numbers from a handful of stores, including Macy's, Gap, Kohl's, Nordstrom, and Target.

Executives from nearly every company blamed a spending pullback in one common category for the declines: apparel.

So if consumers aren't spending on clothes anymore, what are they buying?

People are instead buying big-ticket items, like cars, boats, and swimming pools, as well as building new homes and furnishing them, according to an analysis by Jharonne Martis, director of consumer research for Thomson Reuters.

Consumers are also spending on hotel stays and travel, she found.

To determine where people are diverting their spending money, Martis analyzed Commerce Department data and identified the highest retail performers in terms of earnings growth rates.

"When looking at the winners in terms of earnings, it's clear there is a nesting theme," Martis wrote.

Here are the top earnings growth rates, according to Martis' research. (The first company listed, MarineMax, is a recreational-boat retailer).

Where consumers are spending
Thomson Reuters

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Hayley Peterson
Hayley Peterson
Hayley Peterson is an Executive Editor who oversees coverage of the economy, tech, media, advertising, defense, careers, and more.She was previously a chief correspondent at Business Insider and wrote breaking news, analysis, and in-depth investigations on large consumer companies, with an emphasis on retailers including Amazon, Walmart, major grocery chains, and department stores.Hayley won recognition from the Society for Advancing Business Editing and Writing in 2018 for "defining the retail apocalypse" through her reporting on retail job losses, the decline of Sears, and the impact of store closings on bondholders.Prior to joining Business Insider in 2013, Hayley was a White House correspondent and embedded on the presidential 2012 campaign trail.