In fact, that's how Van Holten's originally dreamed up the idea: An associate in Alabama sent the company's vice president of sales and marketing, Eric Girard, a photo of a sign for frozen pickle pops.
"They were selling for $1 each at an Alabama high school baseball game," he explained. "If you go down to Texas, Alabama, Arkansas, Mississippi, it's a very common item to find at concession stands."
The Van Holten's team started thinking of ways they could riff on the idea. They came up with Pickle-Ice, adding electrolytes to the brine to further help ward off cramps. They're also loaded with potassium, calcium, and magnesium, to help your body replenish the nutrients it loses during a workout in the heat. But the big appeal, it seems, may be the flavor itself: These fluorescent yellow-green pops taste just like the crunchy treat — and they're a low-calorie way to chill out on a hot day.
You can buy them on Amazon, directly through Van Holten's — in 8-packs or 48-packs, in case you're hardcore about your frozen snacks — or at various grocery and convenience stores nationwide, for about 50 cents a pop. And, coming this July, you'll be able to find them in about 700 Walmart stores across the country.
"Pickles seem to be a huge trend right now, as you may have noticed," Girard said. "We're excited to be riding that wave."
