Tech

One chart shows just how dire WeWork's revenue situation is

Adam Neumann
Former WeWork CEO Adam Neumann. Getty
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When The We Company pulled its IPO for WeWork in September it stopped disclosing its financial statements in the full, formal way required by SEC rules.

Instead, as the crisis at the company rumbles on, it published a less formal Q3 2019 presentation to investors, obtained by Business Insider a few days ago. That deck shows WeWork suffered a net loss of $1.3 billion on revenues of $934 million in Q3.

When you plot the company's revenue growth against its growing losses you get a dramatic snapshot of just how ugly WeWork's business is right now:

Wework Q3 2019
These numbers combine WeWork's regular revenue plus its "other" revenue. WeWork did not disclose net loss after non-cash costs in Q3.  Business Insider / The We Co

It is normal for a new company to make losses in its early years. Companies going public often carry losses on their books. It is normal to burn investment money in order to grow and scale a business. As long as the underlying business is solid, temporary losses aren't really a problem.

Previously, WeWork's losses were lower than its revenues. In some quarters, losses even declined. That suggested these losses could be pared or reversed completely at some point in the future. Indeed, WeWork's revenues are growing nicely.

What the above chart shows, however, is a company whose losses are increasing as time goes by. The more WeWork grows, the worse it gets. WeWork now spends about $2.25 in order to generate every $1 in revenue.

Obviously, this company is in no condition to do an IPO.

A bad sign gets worse

In Q3, the losses vastly eclipsed revenues. That underscores an existential question around WeWork: Is this company a "going concern"? The term "going concern" is the official jargon accountants use when they believe there is a realistic prospect that the company might go bankrupt.

On the numbers above, from WeWork's own investor deck, it is difficult to imagine that this company can survive.

There are some things we don't know. WeWork's latest presentation doesn't give a full set of official financial statements, and they may include cashflow information that would make the picture rosier. WeWork does have the ability to generate positive cashflow and it can make some buildings profitable.

But, on WeWork's own numbers, there is no sign of that helping the company's income statement.

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Jim is the former editor-in-chief of Insider's news division.Previously he was the founding editor of Business Insider UK.He has also been managing editor at Adweek, an advertising columnist at CBS Interactive, and a Knight-Bagehot Fellow at Columbia Business School. His work has appeared in Slate, Salon, The Independent, MTV, The Nation and AOL.His investigative journalism changed the law in the US First Circuit Court of Appeals (U.S. v. Kravetz), the Third Circuit Court of Appeals (North Jersey Media v. Ashcroft), New Jersey (In Re El-Atriss), and New York State (Mosallem v. Berenson).The US Supreme Court cited his work on the death penalty in the concurrence to Baze v. Rees, on the issue of whether lethal injection is cruel or unusual.He won the Neal award for business journalism in 2005 for a series investigating bribes and kickbacks in the advertising business.Here's a selection of his past stories:    The alleged betrayal in these photos, texts, and emails cost Snapchat $158 million    Inside the conspiracy that forced Dov Charney out of American Apparel    The Evolution of Ev: The creator of Twitter, Blogger, and Medium has a plan to fix the mess he made of the internet    THE "KNOCK-IN SHORT": Nigel Farage and the massive bet against the pound on the night of the Brexit vote    eBay worked with the FBI to put its top affiliate marketer in prison    How Dunkin Donuts ended up hiring a psychotic credit card thief as director of communications    BEJEWELED: The definitive, illustrated history of the most underrated game ever   • The CEO of Publicis told us how he stared down a furious internal rebellion to bet the future of his $11 billion company on artificial intelligence   • FBX: The billion-dollar Facebook business that never happened   • The €150 million check-kiting scam that bankrupted Leo Burnett in Greece   • My Polaroids of the September 11 attacks led me into America's secret court system for terrorist suspects   • YouTube deleted 130 rap videos to help police fight street gangs responsible for thousands of stabbingsDisclosure: I own shares of Twitter (TWTR).