WeWork on Friday released an investor presentation that offers new details about its business and turnaround plan.
The 49-slide presentation, which dates from mid-October, offers data about its operations that the company didn't include in the filings it made for its now-aborted initial public offering. The turnaround plan it lays out is an early version of one that is still in the works, a source said.
The plan laid out in the presentation called for WeWork to cut jobs in its general and administrative groups, at its venture arm, and in "growth-related functions." Under the plan, it wouldn't cut its community teams, which manage its buildings. In the document, the company's new leadership also outlined plans to sell or dispose of non-core investments, including wave pool company Wavegarden, women-focused coworking company The Wing, and online group organizer Meetup.
Since mid-October, WeWork has moved to cut or downsize some of those businesses, initiating layoffs at coding bootcamp Flatiron School on Thursday and at Meetup on Monday and putting the company's private plane up for sale, as Business Insider previously reported.
The presentation stated that WeWork plans, as part of its turnaround plan, to focus on working with companies with more than 500 employees, a customer group that co-CEO Artie Minson told Business Insider earlier this year is critical for its future growth.
In the document, WeWork, also, for the first time publicly released specific data about occupancy at its various locations and other data.
WeWork revealed new occupancy data
Potential investors criticized the company for not publishing such information in its filing to go public, an effort it ultimately abandoned in the face of stiff resistance from the market. Instead, the widely-panned filing opened with a dedication "to the energy of We – greater than any one of us, but inside each of us" and included multiple pages of glossy photos of WeWork locations, customer testimonials, and New Age mottos.
As of September, according to the presentation, WeWork had 600 locations, 580,000 membership, and 676,000 desks. By comparison, at the end of June, it had 528 locations and 527,000 memberships. It didn't previously disclose its number of desks.
Overall, WeWork's occupancy rate stood at 80% at the end of September, down from 83% at the end of June. By comparison, coworking rival IWG, formerly known as Regus, had an occupancy rate of 69%, according to the company's most recent earnings report in August. WeWork locations that have been opened for more than two years are 89% occupied on average.
WeWork also said that it's getting cheaper for it to add more desks. In 2014, it spent $7,300 per desk, compared to $3,700 per desk in the first half of the year.
For the first time, the company also spelled out how its business model works on a per-square-foot basis:
WeWork's new leaders are signaling a break from the past
In the presentation, WeWork's new leadership team – chairman Marcelo Claure and co-CEOs Artie Minson and Sebastian Gunningham – made clear they were attempting to make a break with the company's recent past.
Under cofounder and previous CEO Adam Neumann, WeWork grew from an idea to 528 locations and 12,000 employees in nine years. But the company struggled with governance issues and a web of conflicts of interest, many of which came to light in mid-August with its IPO documents. Investor and media scrutiny of those problems and Neumann's responsibility ultimately led WeWork's board to oust Neumann, name two co-CEOs, and bring in Claure.
In one slide, the company compared its past, under cofounder and then-CEO Adam Neumann, with its future:
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