Retail

Walmart has rolled out 7 different logos over the years. See how the retailer's logo has evolved.

Walmart logo timeline
Walmart's logo has evolved many times since 1962. Walmart
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When Sam Walton opened the retail giant in 1962 with its first store in Rogers, Arkansas, it was named "WALMART" with a straight blue logo.

Walmart OG logo
Walmart

Source: Walmart Museum 

The then-fledgling retailer decided to change things up two years later. The company created a new logo in black and added a hyphen. The logo was known as the "Font Frontier Logo" and was the first widely used logo for the brand, lasting from 1964 to 1981.

Walmart second logo
Walmart

From 1968 to 1981, the retail giant adopted its "discount city" logo that it featured in print advertising and company uniforms. The logo was never used on storefronts.

Walmart discount city
Walmart

The retail giant updated its logo again in 1981, keeping the hyphen and changing the font.

Walmart 1981 to 1982
Walmart

Another update came in 1992. Walmart kept the font of its previous logo the same but replaced the hyphen with a star.

Walmart second latest logo
Walmart

Finally, in 2008, Walmart dropped the hyphen and arrived at the blue logo it touts today. The logo includes a yellow "spark," which represents the spark of inspiration that led Sam Walton to create the first store, and each part of the spark is associated with one of the company's values and principles, according to the company.

Walmart current logo
Walmart

Source: Walmart Museum

Walmart unveiled a new logo for its membership platform, Walmart+, in April 2023. Per a company spokesperson, the new logo represents how "we never stop coming up with new ways to add more value and ways to save."

Walmart+
Walmart

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Ben Tobin is a reporter on Insider's retail desk covering big-box retailers, from Walmart to Lowe's. He reports on labor issues and company strategies at these large retailers from Louisville, Kentucky, his new home after growing up in the Washington, D.C. area.Prior to joining Insider in May 2022, Ben worked for the Louisville Courier Journal for roughly three years, where he covered breaking news, business and development. There, he was part of the team awarded the 2020 Pulitzer Prize in Breaking News Reporting for a series of articles published on former Kentucky Gov. Matt Bevin's plethora of controversial pardons and commutations during his last days in office.Reach Ben at btobin@jkmperu.com or though direct message on Twitter @Ben__Tobin. You can also connect with him from a non-work device on encrypted messaging app Signal at +1 (703) 498-9171.