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Under Armour Is Growing But Still Has A Long Way To Go Before Catching Nike

By Cork Gaines
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Under Armour launched its "I Will What I Want" campaign this week, the company's "largest ever global women's marketing campaign."

During the announcement, founder and CEO Kevin Plank stood in front of a large chart showing the impressive growth of the company's annual revenue.

But like all things, scale and perspective matter.

Under Armour's biggest competitor is still Nike and not only is Under Armour not closing the gap, they are actually losing ground. Nike's revenue is expected to grow $2.5 billion this year while Under Armour's is expected to grow just $0.7 billion.

On the plus-side, Under Armour's growth represents a 29% increase from one year ago.

Nike vs Under Armour
jkmperu.com

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Cork Gaines
Cork Gaines
Cork was a correspondent for Insider's sports desk.Previously, he was a contributor at MLB Trade Rumors, and he has written for Yahoo Sports, Deadspin, and The Hardball Times. He has authored chapters in three books, including "The Hardball Times 2009 Season Preview." Cork's work has been featured on ESPN's "SportsCenter" and "Mike & Mike," "Any Given Wednesday with Bill Simmons," ESPN.com, BBC, Yahoo, USA Today, Sports Illustrated, Drudge Report, the Washington Post, the Kansas City Star, the Houston Chronicle, and the Dallas Morning News, among others.He is a graduate of the University of Iowa and holds a doctorate from Fordham University.Here is a selection of his work:Under Armour hit the jackpot on its Jordan Spieth betGary Woodland once took his pants off to hit a shot and learned a funny lesson about product endorsementWe tried the alcohol diet Tom Brady put Rob Gronkowski on, and it was a lot harder than we imaginedThe University of Texas spent $7 million remodeling their football locker room and the results are jaw-droppingStephen Curry has replaced LeBron James as the best basketball player in the worldEx-NBA player who made $60 million explains what really happens to your money when you sign an 8-figure contractHere's Michael Jordan's 56,000-square-foot house in Chicago, and why it's still on the market after 6 yearsMayweather beat McGregor with a TKO in the 10th round! Here are the big moments everybody will be talking aboutPerfect conditions at Cowboys-Patriots game helped create incredible picturesWe've been using Alexa in a car for 6 months and it's the best infotainment system we've ever used.
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