Transportation

Uber just launched a subscription service for $14.99 a month that allows users to avoid surge pricing

uber ceo dara khosrowshahi
Uber CEO Dara Khosrowshahi. Matt Winkelmeyer/Getty Images
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Uber said on Tuesday that it started offering a subscription service, called Ride Pass, that allows users to guarantee set prices for a monthly fee.

The service is available in Los Angeles, Austin, Orlando, Denver, and Miami, an Uber representative told Business Insider, adding that it costs $24.99 a month in Los Angeles and $14.99 a month in the other four cities.

Ride Pass subscribers' fares will be determined based on historical data and won't change based on demand or other circumstances, according to The Verge, which reported that subscribers could use the preset rates for an unlimited number of rides each month.

An Uber representative said the service wouldn't affect driver compensation, as drivers will earn the same rate they would driving a passenger who does not subscribe to Ride Pass.

Lyft also this month launched a subscription service, called the All-Access Plan, which costs $299 a month and gives users 30 rides worth up to $15 each. If a ride costs more than $15, the user pays the difference.

Uber CEO Dara Khosrowshahi has said the company intends to go public next year in what could be one of the tech industry's biggest initial public offerings. The Wall Street Journal reported this month that Uber could be valued as high as $120 billion.

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I'm a senior transportation reporter at Insider covering electric vehicles, automated-driving technology, and ride-hailing. I joined Insider in October 2017 and previously worked as an intern at the St. Louis Post-Dispatch. I graduated from Washington University in St. Louis with degrees in film and media studies and business economics. You can follow me on Twitter @matousekmark and email me at mmatousek@jkmperu.com.  If you have sensitive information you'd like to share and don't feel comfortable sending it to my work email or via a direct-message on Twitter, you can contact me on the encrypted messaging app Signal at 646-768-4712 or email my encrypted address at mmatousek@protonmail.com. Here's some of my work: Uber insiders are divided over Dara Khosrowshahi's leadership, with some worried the company has become 'boring' and 'confused' about its future Nikola founder Trevor Milton convinced the world he was the next Elon Musk. Insiders say a history of lies brought the billionaire down. 17 hours a day, 7 days a week: Cruise-ship workers describe the grueling conditions they face on the job We talked to 42 insiders about Tesla's factory of the future. They revealed the corners cut to hit ambitious production targets. 70-hour weeks and 'WTF' emails: 42 employees reveal the frenzy of working at Tesla under the 'cult' of Elon Musk Tesla is transforming how cars are sold. But 27 insiders say the company's methods mean slashed pay and living under the constant threat of getting laid off. Uber insiders reveal how DoorDash stole its delivery crown and left Eats in the dust Uber's trying no-meeting Mondays to give employees a break from 'tiring' back-to-back meetings, a leaked email reveals Leaked email reveals a Tesla VP expressed concern about employees coming to work with COVID-19 symptoms Leaked document reveals Nikola flip-flopped on whether it would spend any of its $17 million of customer deposits to fund the Nikola One Insiders reveal Alibaba's Jack Ma sought a partnership with Canoo to build electric delivery vans, but the deal fell flat because the startup couldn't meet his aggressive timeline Leaked email from Elon Musk reveals the Model Y is experiencing production 'challenges' while passing the Model 3 as the top priority at Tesla's US car factory Leaked email and audio reveal Carnival-owned Holland America has struggled to give refunds to some customers Leaked documents reveal the severance packages laid off Carnival UK workers will receive Inside Tesla's overhaul plan for its sales and delivery teams to solve one of its toughest customer challenges