Retail

I shopped at Trader Joe's in the Midwest and New York City. Here are the most surprising differences I noticed.

Talia Lakritz outside Trader Joe's in Wisconsin
The author outside Trader Joe's in Wisconsin. Talia Lakritz/Business Insider
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As someone who grew up in the Midwest and now lives in New York City, I've been a Trader Joe's fan in both locations thanks to the store's low prices, friendly employees, and eccentric snacks.

During recent shopping trips in my Wisconsin hometown and my New York City neighborhood, I took a closer look at each store to discover some unexpected regional differences.

Here are six things that surprised me.

The Trader Joe's store I visited in Milwaukee, Wisconsin, was part of a large mall complex.

Trader Joe's in Wisconsin.
Trader Joe's in Wisconsin. Talia Lakritz/Business Insider

In New York City, I visited a Trader Joe's store on 72nd Street, one of Manhattan's nine locations.

The exterior of Trader Joe's in New York City.
Trader Joe's in New York City. Talia Lakritz/Business Insider

At the Midwest Trader Joe's store, all items were across one floor.

Produce at Trader Joe's in Wisconsin.
Produce at Trader Joe's in Wisconsin. Talia Lakritz/Business Insider

In New York City, the store featured two levels with escalators in between.

Shopping cart escalators at Trader Joe's in New York City.
Shopping cart escalators at Trader Joe's in New York City. Talia Lakritz/Business Insider

The Midwest Trader Joe's stocked beer from local Wisconsin breweries.

Beer at Trader Joe's in Wisconsin.
Beer at Trader Joe's in Wisconsin. Talia Lakritz/Business Insider

The New York City store sold local beer from Brooklyn and the Bronx.

Beer at Trader Joe's in New York City.
Beer at Trader Joe's in New York City. Talia Lakritz/Business Insider

The alcohol section in the Midwest store I visited spanned several shelves with dozens of options.

Wine at Trader Joe's in Wisconsin.
Wine at Trader Joe's in Wisconsin. Talia Lakritz/Business Insider

In New York, state laws dictate that only licensed liquor stores can sell certain alcoholic beverages, so the selection was much smaller.

Wine at Trader Joe's in New York City.
Wine at Trader Joe's in New York City. Talia Lakritz/Business Insider

The Midwest store was decorated with artwork highlighting famous sites like the Milwaukee Art Museum.

A sign that reads "Milwaukee" at Trader Joe's in Wisconsin.
A sign at Trader Joe's in Wisconsin. Talia Lakritz/Business Insider

The themed decor in New York City paid tribute to the city's famous skyline and memorable movie scenes that have taken place there.

A King Kong display at Trader Joe's in New York City.
A King Kong display at Trader Joe's in New York City. Talia Lakritz/Business Insider

Checkout counters at the Wisconsin store featured short lines.

Checkout counters at Trader Joe's in Wisconsin.
Checkout counters at Trader Joe's in Wisconsin. Talia Lakritz/Business Insider

The lines at the New York location stretched throughout the entire floor, with an employee holding a sign to indicate where to begin waiting.

The checkout line at Trader Joe's in New York City.
The checkout line at Trader Joe's in New York City. Talia Lakritz/Business Insider

Trader Joe's remains my top grocery store, whether I'm loading my bags into a car in the Midwest or lugging them home on the subway.

Talia Lakritz at Trader Joe's in New York City.
The author at Trader Joe's in New York City. Talia Lakritz/Business Insider

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Talia Lakritz
Talia Lakritz
Talia Lakritz is a Life correspondent at Business Insider covering politics and power through a visual storytelling lens. She has reported from the White House as well as military installations, mansions, and museums across the country, bringing readers inside fascinating places through immersive features.Previously, she wrote for The New York Jewish Week and SciShow Space.Talia holds a BA in English with a concentration in Creative Writing from Barnard College of Columbia University and ordination as an interfaith minister from One Spirit Learning Alliance. She hopes to one day visit all 50 states and all 14 public presidential libraries.Politics and power:Visual features:Human interest: