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Urban Outfitters just opened its biggest store yet, and it's like nothing we've ever seen before from the teen retailer.
2014-06-10
Shoppers could easily get lost for hours in the brand new, 57,000-square-foot "lifestyle center," which is located in Manhattan's Herald Square.
The store features a coffee shop, a hair salon, hundreds of vinyl records, and a Sephora-sized makeup shop, as well as fun gadgets like a "lensometer" that can scan a customer's glasses and read their prescription.
We took a trip to the new location to see what it's all about.
The main entrance faces Macy's on the corner of Broadway and 34th Street.
Business Insider/Hayley Peterson
At first glance, the store looks like any other Urban Outfitters, just a lot bigger.
Business Insider/Hayley Peterson
But unlike most Urban Outfitters locations, here you can grab a cup of coffee and a bite to eat without ever having to leave the store.
Business Insider/Hayley Peterson
The cafe belongs to Intelligentsia Coffee of Chicago. It takes up 900 square feet of space on the ground level. Marble coats the walls and coffee bar.
Business Insider/Hayley Peterson
After checking out the coffee shop, customers can browse the store's photography section, which features an Instagram photo printing station.
Business Insider/Hayley Peterson
Heading deeper inside the store, customers will pass a few displays featuring women's clothing.
Business Insider/Hayley Peterson
And plenty of seating for tired shoppers.
Business Insider/Hayley Peterson
Soon you'll hit the store's music department, which sells headphones, speakers, record players, and other sound equipment.
Business Insider/Hayley Peterson
This section features more than 1,000 vinyl records curated by California-based record shop Amoeba Music.
Business Insider/Hayley Peterson
The assortment includes more than 400 vintage vinyl titles that can only be found in this Urban Outfitters location.
Business Insider/Hayley Peterson
After browsing records, shoppers can step into Hairroin Salon, which is based in Los Angeles, for a hair cut, blow dry, or an assortment of other services.
Business Insider/Hayley Peterson
The hair salon is adjacent to the store's makeup shop.
Business Insider/Hayley Peterson
A 3,000-square-foot area devoted to Urban Outfitters' new fitness apparel brand, "Without Walls," is also on the first floor.
Business Insider/Hayley Peterson
The section features running shoes, leggings, t-shirts, and all kinds of camping gear.
Business Insider/Hayley Peterson
An old camper is set up in the middle of the shop to display merchandise.
Business Insider/Hayley Peterson
Backpacks line the walls.
Business Insider/Hayley Peterson
The next room over features art, stationary and postcards.
Business Insider/Hayley Peterson
The nearby bookstore features mostly cooking and lifestyle titles, with a few seats for reading.
Business Insider/Hayley Peterson
A trip downstairs will take you to the men's shop.
Business Insider/Hayley Peterson
This machine, located just outside men's dressing rooms, prints colors onto Converse sneakers.
Business Insider/Hayley Peterson
The lower level also has a souvenir shop with small gifts, including shot glasses and tote bags.
Business Insider/Hayley Peterson
Urban Outfitters Chief Executive Officer Tedford Marlow calls the Herald Square store a "cultured commerce and community project." On a conference call in March, he said the store is meant to tell a story about the brand, which saw same-store sales drop 12% in the most recent quarter.
Business Insider/Hayley Peterson
The top floor of the store features women's clothing and intimates, shoes, and a home department.
Business Insider/Hayley Peterson
The shoe department is massive.
Business Insider/Hayley Peterson
And the dressing rooms seem to go on forever.
Business Insider/Hayley Peterson
There's a photo booth outside the dressing rooms for snapping pictures of your outfits.
Business Insider/Hayley Peterson
On the opposite end of the top floor, Urban Outfitters' typical selection of rugs, pillows, and couches are available in the home department.
Business Insider/Hayley Peterson
Before leaving the store, customers can make quick bike repairs. The vending machine pictured sells bike parts and one of the green posts is an air pump, while the other features a half dozen bike tools.
Business Insider/Hayley Peterson
Now that you've seen Urban Outfitters biggest store...
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Hayley Peterson is an Executive Editor who oversees coverage of the economy, tech, media, advertising, defense, careers, and more.She was previously a chief correspondent at Business Insider and wrote breaking news, analysis, and in-depth investigations on large consumer companies, with an emphasis on retailers including Amazon, Walmart, major grocery chains, and department stores.Hayley won recognition from the Society for Advancing Business Editing and Writing in 2018 for "defining the retail apocalypse" through her reporting on retail job losses, the decline of Sears, and the impact of store closings on bondholders.Prior to joining Business Insider in 2013, Hayley was a White House correspondent and embedded on the presidential 2012 campaign trail.
