Copy linkEmailFacebookWhatsAppXLinkedInBlueskyThreadsImpact Link
SaveSaved
This story is available exclusively to Business Insider
subscribers. Become an Insider
and start reading now.Have an account? .
Tory Burch and her ex-husband, Chris, have been fighting a legal battle that's the talk of the fashion industry.
2012-11-27
Her people say that his new line, C. Wonder, shamelessly copies her eponymous one. Meanwhile, his supporters say that Chris, a retail veteran who invested $2 million in Tory Burch, is the real mastermind behind the success of the brand.
Tory Burch's company sent us photos from the countersuit against Chris, which show how aesthetically similar his boutiques are to hers.
We explored both companies' websites and found that many of the products look nearly identical. But C. Wonder's products are much cheaper, meaning that it is essentially selling the same things for less.
Decide for yourself whether the similarities are the result of preppy inspiration or blatant copying.
Here's the bright door to a Tory Burch boutique.
Tory Burch
This is the door to the C. Wonder boutique.
Tory Burch
The inside of Tory Burch's boutique includes bright colors, patterned rugs and built-in shelves.
Tory Burch
The C. Wonder store has similar qualities.
Tory Burch
Here's an oversized round ottoman in Tory Burch's boutique.
Tory Burch
And here's an oversized ottoman in one of C. Wonder's boutiques.
Tory Burch
Now on to the products. The retail price for this shiny plaid skirt by Tory Burch is $375.
Ashley Lutz was Business Insider's creative director. Ashley joined BI as a retail reporter in 2012. Her work led to Abercrombie adding plus sizes and Lululemon changing its policy of banning customers who tried to resell clothing online. She was previously a retail reporter at Bloomberg News. Ashley has a Bachelor's of Science degree from Ohio University. Follow her on Twitter @AshleyLutz.
Tory Burch and her ex-husband, Chris, have been fighting a legal battle that's the talk of the fashion industry. 