Retail

There's a key fact Target's critics are completely missing

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A woman pulls shopping carts through the aisle of a Target store, Connecticut November 25, 2011. REUTERS/Jessica Rinaldi
A woman pulls shopping carts through the aisle of a Target store on the shopping day dubbed "Black Friday" in Torrington  Thomson Reuters

Target has triggered a national firestorm over its new policy allowing transgender individuals to use the bathroom that matches their gender identity in stores.

Critics of the policy say it opens the door for sexual predators to victimize women and children inside the retailer's bathrooms, and more than 1.2 million people have signed a pledge to boycott Target unless it reverses the policy.

Critics have also suggested that Target build a third bathroom inside its stores.

But there's one key fact that critics are either overlooking or unaware of: Most Target stores already have a third bathroom. They are single-occupancy "family" bathrooms designed to give customers total privacy.

The so-called "family" bathrooms have a lock on the door and they are separate from the store's gender-specific facilities for men and women.

They were designed for parents with young children, people with disabilities, or anyone else who needs a private bathroom for any reason.

Now, the restrooms will provide an alternative for customers who are uncomfortable with Target's bathroom policy.

"We have heard from our guests how much they appreciate our unwavering commitment to having safe and secure stores," Target spokeswoman Molly Snyder told Business Insider. "Today, the vast majority of our stores already have private, single-stall restrooms. Based on our guests’ feedback... we are accelerating the roll out of these individual restrooms in the remainder our stores over the next year."

Target currently has family bathrooms available in 1,400 of its 1,793 stores, Target CEO Brian Cornell said on CNBC last week.

"We're committed over the next few months to make sure every one of our stores has that option because we want all our guests to be welcomed in our stores," Cornell said.

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Hayley Peterson
Hayley Peterson
Hayley Peterson is an Executive Editor who oversees coverage of the economy, tech, media, advertising, defense, careers, and more.She was previously a chief correspondent at Business Insider and wrote breaking news, analysis, and in-depth investigations on large consumer companies, with an emphasis on retailers including Amazon, Walmart, major grocery chains, and department stores.Hayley won recognition from the Society for Advancing Business Editing and Writing in 2018 for "defining the retail apocalypse" through her reporting on retail job losses, the decline of Sears, and the impact of store closings on bondholders.Prior to joining Business Insider in 2013, Hayley was a White House correspondent and embedded on the presidential 2012 campaign trail.