Retail

We Tested Taco Bell's New Breakfast Menu — Here's The Verdict

Taco Bell breakfast
Hayley Peterson
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Taco Bell is launching breakfast nationwide March 27. 

The new menu is expected to challenge McDonald's morning offerings. The breakfast selections will be available from 7 a.m. to 11 a.m. at most Taco Bell locations. 

We got the chance to try the Waffle Taco, A.M. Crunchwrap, and Cinnabon Delights at a special testing event in New York. 

Taco Bell breakfast
Hayley Peterson

First, we tried the much-touted Waffle Taco. This item has received the most media attention and hype.  Scrambled eggs, sausage and cheese are wrapped inside a waffle shell for a total of 370 calories. The chain gave us syrup to pour on top. A bacon version will also be available in stores. 

Taco Bell breakfast
Hayley Peterson

In general, we liked the taste of the Waffle Taco. The waffle itself is savory, so definitely add syrup if you want the sweetness. The egg-to-waffle-to-sausage ratio was perfect. No one flavor dominated the experience, and they melded together nicely.  The item held together pretty well—an impressive feat considering how delicate waffles generally are. 

Our only tip is to have plenty of napkins on hand. The taco was somewhat messy and left some grease on our fingers. 

The Waffle Taco is probably best to eat in the restaurant, at your desk, or at home. It's a little too messy for eating in the car. 

Taco Bell breakfast
Hayley Peterson

Next, we tried the 660-calorie A.M. Crunchwrap, which consists of bacon, scrambled eggs, shredded cheese, crispy hash brown, and creamy chipotle sauce grilled in a tortilla. The result? Delicious.

The A.M. Crunchwrap was our favorite by far. The crispy hashbrown and grilled tortilla provide nice textures, while the cheese and sauce provide the right amount of richness.

This mix of flavors was consistent throughout, thanks to the quesadilla-like format. You never end up with a bite of just egg, hashbrown, or cheese that you might get with a breakfast burrito.

Taco Bell breakfast
Hayley Peterson

Here's a deconstructed view of the product.  The item is also incredibly neat and portable and we weren't left with any grease on our hands after eating. We would feel comfortable eating this item one-handed in the car on the way to work. The grilled tortilla stays together nicely, and the crunchwrap is delicious up to the last bite. 

Definitely order this. 

Finally, we tried the Cinnabon Delights. These are the only new items that are available all day. 

Taco Bell breakfast
Hayley Peterson

The Delights come in packs of four, totaling 310 calories, and are about the size of traditional donut holes. The outside is covered in a cinnamon and sugar mix, while the inside is filled with a gooey, icing-like substance.  We can vouch that these were indulgent and delicious. The filling tastes more like custard (think of a creme-filled donut), than Cinnabon's icing. 

A tip—eat the entire Delight at once. If you take a bite, you'll probably end up with the filling on your face and fingers. 

We loved the Cinnabon Delights with coffee, but they were so rich that it was difficult to eat more than two. We suggest sharing this dessert with a friend. 

Overall, Taco Bell's breakfast menu is a likely challenger for McDonald's. The items are innovative, fun, portable, and delicious. 

We definitely recommend trying it next week.


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Ashley Lutz was Business Insider's creative director. Ashley joined BI as a retail reporter in 2012. Her work led to Abercrombie adding plus sizes and Lululemon changing its policy of banning customers who tried to resell clothing online. She was previously a retail reporter at Bloomberg News. Ashley has a Bachelor's of Science degree from Ohio University. Follow her on Twitter @AshleyLutz
Hayley Peterson
Hayley Peterson
Hayley Peterson is an Executive Editor who oversees coverage of the economy, tech, media, advertising, defense, careers, and more.She was previously a chief correspondent at Business Insider and wrote breaking news, analysis, and in-depth investigations on large consumer companies, with an emphasis on retailers including Amazon, Walmart, major grocery chains, and department stores.Hayley won recognition from the Society for Advancing Business Editing and Writing in 2018 for "defining the retail apocalypse" through her reporting on retail job losses, the decline of Sears, and the impact of store closings on bondholders.Prior to joining Business Insider in 2013, Hayley was a White House correspondent and embedded on the presidential 2012 campaign trail.