AI

Sundar Pichai admits the generative AI boom took everyone by surprise

Sundar Pichai shrugging
Alphabet CEO Sundar Pichai on a visit to Google's Berlin office. Boris Streubel/Getty Images
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Google CEO Sundar Pichai has admitted that the generative AI boom caught Google by surprise.

During an event at Stanford University earlier this month, the tech boss said his company was "surprised" by the sudden public interest in AI.

Despite saying he recognized the tech's significance years ago, he admitted he had a "different sense of the trajectory in mind" when it came to society's adoption of AI.

Google has been dogged by rumors it was thrown into a panic following the launch of OpenAI's ChatGPT.

Pichai reportedly issued a "code red" over the chatbot's sudden popularity, later pouring resources into Google's AI development and bringing the company's cofounders back into the fold to help with product efforts.

Since ChatGPT launched, Google has been pushing its own AI, releasing a rival product, and combining its AI teams. Last year, the company merged its two AI research groups, Google Brain and DeepMind, into one new team, Google DeepMind.

But while old rival Microsoft benefited from its early investment into OpenAI and quick-to-market products, Google has struggled to control the narrative around AI in the same way.

The company has also suffered two embarrassing setbacks on the AI front. First when its chatbot Bard made a mistake during a demo and later when its Gemini model failed to generate historically accurate images, provoking a firestorm of backlash.

Pichai later said the company had "got it wrong" with Gemini, acknowledging that some of the model's responses had offended users and "shown bias."

However, according to Pichai, it's still early days for AI, and Google is ready for battle.

"I feel incredibly well positioned for what is coming, and we are still in the very early days," he said at the event.

Representatives for Google did not immediately respond to a request for comment, made outside normal working hours.

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Beatrice Nolan was a tech reporter on the business news team in the UK. She joined Insider in January 2022 as a fellow on Business Insider's careers desk. Beatrice covered tech and the future of work, with a focus on artificial intelligence. Some of her stories and early experiments with ChatGPT are widely cited. Beatrice has also discussed her work covering AI trends on panels and radio shows, including NPR.She was based in Business Insider's London office and graduated from the University of  York with a bachelor's degree in English.Featured Articles:Artists say AI image generators are copying their style to make thousands of new images — and it's completely out of their control.ChatGPT was a black swan eventFinland is the world's happiest country, but Finns say we're confusing happiness for something elseThe world is splitting between those who use ChatGPT to get better, smarter, richer — and everyone elseThis man used AI to write and illustrate a children's book in one weekend. He wasn't prepared for the backlash.ChatGPT has only been around for 2 months and is causing untold chaosTwo professors who say they caught students cheating on essays with ChatGPT explain why AI plagiarism can be hard to proveChatGPT wrote college application essays. Admissions professionals said they passed for essays written by students but wouldn't have a chance at any top colleges.College professors are considering creative ways to stop students from using AI to cheatChatGPT wrote my cover letters. Here's how recruiters responded.