Strategy

Here's Why Swearing Is F---ing Good For You

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Angry comic man on phone swearing
Mike Nudelman/Business Insider

Rather than serving as the refuge of the inarticulate, swearing can help people deal with the frustrating events in their #@*%! lives. 

That's according to research led by Richard Stephens at Keele University in the U.K. 

"As we looked into swearing further, it became apparent that it's actually emotional language, and can make you feel better in certain situations," he tells the Daily Beast. "If you're waiting for an ambulance and have no drugs, cursing can actually reduce the feeling of pain." 

To come to those conclusions, Stephens did some f---ing awesome experiments. 

In one study, participants played video games, either a golf simulation or a violent shoot-em-up. Then, to see the connection between emotional states and swearing, they were tested for aggression levels and their ability to recall swear words. 

The result: Folks who had just played the violent game were indeed more aggressive. In addition, they could reel off a higher number of curse words — a respectable eight, in fact. 

In another study, participants were asked to submerge their hand in a tub of ice water for as long as possible. The first time around, they could repeat a swear word of their choice while doing so; the second time, they repeated an adjective they'd use to describe a table. 

When cursing, folks could hold their hands underwater for 73% longer. Interestingly, the more frequently someone used the swear in their everyday life, the less helpful it was in keeping their hands underwater. 

"We want to use more taboo words when we are emotional," Stephens says. "We grow up learning what these words are and using these words while we are emotional can help us to feel stronger." 

Like most people, Stephens was interested in swearing when he was a kid. But his wife can take credit for his current research focus: Stephens knew he had to start researching the topic when he saw her swear her way through childbirth.  

Tell all that to Vladimir Putin. The Russian president just signed a ban on swearing in movies, concerts, and plays. 

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Drake Baer was Business Insider's editor-at-large, working across the newsroom to help produce ambitious journalism. For two and a half years before that, Baer served as deputy editor, overseeing a team of 20+ reporters and editors who cover the future of work, real estate, and small business. The fast-paced team was behind some of Insider's major packages in the last few years, including a state-by-state look into unemployment during the first year of the pandemic and in-depth profiles of "niche famous" characters such as real estate media tycoon Brandon Turner and HR icon Johnny C Taylor. They shed new light on big names, like Joe Biden, America's imperfect leader. He also cultivated thesis-oriented ideas journalism, whether it be on why "'diversity' and 'inclusion' are the emptiest words in corporate America" or why it's actually a horrible time to buy a house. (No, really, it is.) Before editing, his byline as a reporter was on the masthead for Fast Company and New York Magazine, covering the many intersections of social science, business, and economics. Baer has interviewed some our time's leading minds, including philanthropist Bill Gates, FiveThirtyEight founder Nate Silver, NBA champion and investor Steph Curry, "growth mindset" psychologist Carol Dweck, the rapper Q-Tip, Nobel laureate Daniel Kahneman, and the man who gave a name to "disruptive innovation," the late Clay Christensen.Baer has published two books, the most recent being Perception: How Our Bodies Shape Our Minds, with Dennis Proffitt. In 2014, New York Times bestselling author and Wharton professor Adam Grant highlighted his first book, Everything Connects, as one of the 12 business books to read that year. He has been featured as a speaker at the Aspen Ideas Festival, presented at TedX Princeton, and moderated many panels.