Strategy

Here's a simple, effective strategy for navigating a career change

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Actress Jessica Alba founded the Honest Company baby care brand in 2011.  Mario Anzuoni / Reuters

The data around job transitions is pretty bonkers.

As in: 

• Depending on the survey, somewhere between 60% and 84% of workers want to change their jobs. 

• On average, Americans change jobs every 4.6 years

• According to LinkedIn, millions of people changed their industry in 2014.

According to New York University, New Yorkers expect to have three careers in their lifetime

Which brings up an uncomfortable question: If you're going to switch careers, how do you go about it? 

Roman Krznaric, who taught courses on job transitions at the School of Life in London and authored the lovely book "How to Find Fulfilling Work," recently gave us a tip. 

In short, a job transition doesn't have to be — and probably shouldn't be — a leap of faith. 

"You don't have to radically step into the office on Monday morning and resign," he tells Business Insider.

Instead, you can take on "branching projects" to get a taste. If you're thinking about moving into web design, you could take a course online. If you'd like to become a yoga teacher, get your certification on the weekend. If you want to become a writer, make freelancing a side hustle.

"In other words, you hold onto your job as a corporate tax accountant and then you start doing your experiments on the side," he says. 

The key word here is experiment: Like a chemist trying to figure out the properties of a compound, you test whether a job fits you — instead of endlessly thinking about whether it would be a good choice. 

Krznaric says that it's a much more reasonable way to make the change than spending months researching a new field or taking psychometric tests that purport to tell you what the "dream job" for your personality type might be. 

By sampling the would-be job, you make the whole process way easier on yourself — and defray the fear that could prevent you from making a choice that could help your life. 

In Krznaric's mind, that's one of the main reasons people don't make the changes they need to make.

"We hate losing twice as much as we like winning," he says, referencing the work of the the Nobel Prize-winning psychologist Daniel Kahneman, who found that people want the possibly of winning $20 on a coin flip if they're going to risk losing $10.  

That's the brilliance of the branching project: you get to defuse the fear that that keeps people from making transitions toward more fulfilling work, in a very pragmatic fashion. 

"Unless we've done that kind of hands-on, empirical research, we are probably going to make some mistakes," Krznaric says.  

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Drake Baer was Business Insider's editor-at-large, working across the newsroom to help produce ambitious journalism. For two and a half years before that, Baer served as deputy editor, overseeing a team of 20+ reporters and editors who cover the future of work, real estate, and small business. The fast-paced team was behind some of Insider's major packages in the last few years, including a state-by-state look into unemployment during the first year of the pandemic and in-depth profiles of "niche famous" characters such as real estate media tycoon Brandon Turner and HR icon Johnny C Taylor. They shed new light on big names, like Joe Biden, America's imperfect leader. He also cultivated thesis-oriented ideas journalism, whether it be on why "'diversity' and 'inclusion' are the emptiest words in corporate America" or why it's actually a horrible time to buy a house. (No, really, it is.) Before editing, his byline as a reporter was on the masthead for Fast Company and New York Magazine, covering the many intersections of social science, business, and economics. Baer has interviewed some our time's leading minds, including philanthropist Bill Gates, FiveThirtyEight founder Nate Silver, NBA champion and investor Steph Curry, "growth mindset" psychologist Carol Dweck, the rapper Q-Tip, Nobel laureate Daniel Kahneman, and the man who gave a name to "disruptive innovation," the late Clay Christensen.Baer has published two books, the most recent being Perception: How Our Bodies Shape Our Minds, with Dennis Proffitt. In 2014, New York Times bestselling author and Wharton professor Adam Grant highlighted his first book, Everything Connects, as one of the 12 business books to read that year. He has been featured as a speaker at the Aspen Ideas Festival, presented at TedX Princeton, and moderated many panels.