Enterprise

Startup 10gen Just Hired An Open-Source Guru And A Bunch Of Other Big Names

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Matt AsayTake a look at all the hiring action going on at database startup 10gen.

Within the last 60 days, the company has hired a bunch of big names in enterprise tech, including open-source guru Matt Asay.

Asay is best known for his role as COO of Linux vendor Canonical, makers of Ubuntu Linux, and for his work on open-source software licenses when he studied at Stanford Law School.

He's helped make open source an acceptable option for enterprise users, who were once wary of it. He organized industry conferences and he pens columns in Wired and the Register. Assay will become vice president of strategy.

But wait, there's more.

  • 10gen stole Edward Albanese away from super-hot Hadoop startup Cloudera. Albanese will become 10gen's new vice president of business development. 
  • It nabbed Joe Morrissey from Oracle's MySQL unit.  He will lead 10gen's European expansion.
  • It snagged Kurt Daniel away from Microsoft's SQL Server team, where he was the lead product manager. He will lead worldwide marketing as well as the online services business unit—which hints that 10gen is ramping up a cloud-computing offering.
  • Plus it hired Ron Avnur from MarkLogic. Avnur is a known name in database circles who helped MarkLogic create a petabyte-scale database.

So what's so hot about 10gen that has these leaders signing up to join it? 10gen makes MongoDB, a new kind of database known as "NoSQL"—the opposite of traditional, structured databases. It's not replacing traditional databases, yet, but is at heart of the new Web and mobile apps driven by big data that companies are writing.

The database market is $30 billion today and 10gen president Max Schireson says his company's addressable market is $20 billion—way bigger than Hadoop.

It's not the only NoSQL database around and doing well. Others include Couchbase and Cassandra. But MongoDB is extremely popular. It's one of the top most sought after tech skills on LinkedIn.

10gen landed a $42 million round, its fifth venture-capital infusion, in May.

Disclosure: 10gen's cofounder, Dwight Merriman, is an investor, board member, and cofounder of Business Insider. Also, 10gen cofounder and board member Kevin Ryan is also cofounder and chairman of Business Insider.

Disclosure: Kevin Ryan and Dwight Merriman, the founders of 10gen, are investors in Business Insider.

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Julie Bort was Business Insider's Editor at Large for the Tech team. She loves investigating stories and shedding light on the tech industry's most amazing people.Here's a small sample of some of Julie's work.Former Pinterest employees describe a traumatic workplace where managers humiliate employees until they cry, Black people feel alienated, and the toxic culture 'eats away at your soul'Sex, tequila, and a tiger: Employees inside Adam Neumann's WeWork talk about the nonstop party to attain a $100 billion dream and the messy reality that tanked itInsiders say WeWork's IT is a patchwork of cheap devices and Band-Aid fixes that will take millions to fixWeWork's toxic phone booths were created in-house by its Powered by We business70-hour weeks and 'WTF' emails: 42 employees reveal the frenzy of working at Tesla under the 'cult' of Elon MuskElon Musk works so many hours at Tesla, employees are constantly finding him asleep under tables and desksHow this woman went from a Pizza Hut employee to a founder of a $4 billion startupAn Oracle insider explains how some salespeople gamed the system to sell more cloudTHE TAKEDOWN OF TRAVIS KALANICK: The untold story of Uber's infighting, backstabbing, and multimillion-dollar exit packagesMicrosoft is in talks to buy GitHub, a startup at the center of the software world last valued at $2 billionThe alarming inside story of a failed Google acquisition, and an employee who was hospitalizedInside Facebook's plan to eat another $350 billion IT marketHow a registered sex offender wound up living in an Airbnb hosting unsuspecting guestsA controversial ex-banker is the person who really runs Twitter — and he's gambling the company's future on one risky betSecret passages and skipped meals: Oracle's CEO gave us a rare peek at what it really takes to run a $37 billion companyHP told some employees to choose between becoming contractors with no benefits or being fired without severance'I felt like we were being extorted': Customer says Oracle tried to strong-arm him into a cloud saleHow the queen of Silicon Valley is helping Google go after Amazon's most profitable businessAirbnb host: A guest is squatting in my condo and I can't get him to leaveLIES, BOOZE, AND BILLIONS: How one of the fastest-growing startups in Silicon Valley history raised $580 million then spiraled out of controlGitHub is undergoing a full-blown overhaul as execs and employees depart — and we have the full inside storyWhen she's not writing for Business Insider, Julie can usually be found on the trails, on my mountain bike, or on my skis, if you know where to look.