Retail

Starbucks workers say customers are treating them like 'coffee-making robots,' with increasingly complicated orders inspired by viral TikTok trends

A Starbucks employee wears a face shield and mask as she makes a coffee in Ronald Reagan Washington National Airport in Arlington, Virginia, on May 12, 2020.
Starbucks workers told The Guardian that customers ordering TikTok-inspired drinks were wearing them out. Andrew Caballero-Reynolds/AFP via Getty Images
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Josie Morales, a Starbucks barista in Los Angeles, was fired earlier this month after tweeting a picture of a complicated drink order with 13 modifications. He captioned the image "On today's episode of why I want to quit my job."

He's not the only one feeling the strain. Starbucks staffers are being worn out by increasingly demanding customers who order complicated drinks that slow down drive-thrus, The Guardian reported on Wednesday.

Some staff members blamed the complex orders on viral TikTok videos sharing "secret menu" drinks.

"These orders are driving us insane because they're so long, so specific, and it requires you to do much more work than you should be doing for one single drink," a Starbucks shift supervisor in New York told The Guardian.

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The Guardian's report echoed reporting from Insider's Mary Meisenzahl earlier in May. "Custom drinks from social media like TikTok are also increasing the need for labor," a supervisor in Pennsylvania told Meisenzahl. "These drinks are getting more and more complicated while the company is pushing for drive-thru times under 40-50 seconds."

In the second quarter, the number of Starbucks transactions fell, but larger and more complicated orders that cost more drove an increase in same-store sales.

Starbucks doesn't limit the modifications a customer can make to a drink for mobile and delivery orders. A barista in Maryland told The Guardian that it could be difficult to understand exactly what customers want.

"People will get very mad over sort of little stuff when you've made the drink almost perfectly, and it's frustrating to feel like you can't say we can't really make it that way, so people treat us like coffee-making robots," the barista said.

Erika, a Starbucks shift supervisor in Ohio, told Meisenzahl that the chain had strict limits on wait times in the drive-thru and that customers expected Starbucks to act as a quick-service restaurant. She said that simplifying Starbucks' menu and restricting modifications would improve its speed.

Do you work at Starbucks? Got a story to share? Email this reporter at gdean@insider.com. Always use a nonwork email.

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Grace Dean was a business reporter at Business Insider's London office between August 2020 and August 2024.Her work focused on the restaurant industry, fast-food giants, retail trends, and the labor market. She also wrote about Google's work culture, gender equality in Iceland, layoffs at Calibrate, and truck drivers' experiences on the road.Prior to joining Business Insider, Grace studied German & Business at Newcastle University and spent a year as the Editor-in-Chief of its student newspaper the Courier.Here are some examples of her coverage:Women in Iceland want you to know it's not a gender equality utopiaFast food feels more expensive than ever before. Here's why.Calibrate's CEO announced layoffs affecting over 150 staff on a Zoom call. Minutes later, their company laptops were wiped.Starbucks workers say customers got ruder during the pandemicBritain's charity stores are going upmarketThe no-frills tactics that help make Aldi so cheapPrivate cleaning companies are turning down business because of staff shortages