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A Starbucks exec deleted his Twitter account after backlash over the company's 'race together' campaign

By Hayley Peterson
Starbucks race together
Starbucks
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Starbucks is in hot water after launching a campaign that encourages baristas to talk about race relations with customers.

Critics have been lashing out at the company on social media, saying Starbucks is trying to capitalize on racial tension in the US.

Following the backlash, Starbucks' senior vice president of communications, Corey duBrowa, deleted his Twitter account, which only added to critics' outrage.

Twitter users claim they were blocked by duBrowa before his Twitter account went inactive.


DuBrowa told Business Insider that he deleted his account because he was attacked by critics of the campaign. 

"I was personally attacked through my Twitter account around midnight last night and the tweets represented a distraction from the respectful conversation we are trying to start around Race Together," duBrowa said. "I’ll be back on Twitter soon."

He said Starbucks would provide more context on the campaign at Wednesday's annual shareholder meeting.

Here's a cached version of duBrowa's Twitter account.

Corey DuBrowa
Business Insider

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Hayley Peterson
Hayley Peterson
Hayley Peterson is an Executive Editor who oversees coverage of the economy, tech, media, advertising, defense, careers, and more.She was previously a chief correspondent at Business Insider and wrote breaking news, analysis, and in-depth investigations on large consumer companies, with an emphasis on retailers including Amazon, Walmart, major grocery chains, and department stores.Hayley won recognition from the Society for Advancing Business Editing and Writing in 2018 for "defining the retail apocalypse" through her reporting on retail job losses, the decline of Sears, and the impact of store closings on bondholders.Prior to joining Business Insider in 2013, Hayley was a White House correspondent and embedded on the presidential 2012 campaign trail. 
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