Enterprise

Big Data Is White Hot: Look At The Huge First-Day Pop For Splunk

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Godfrey Sullivan Splunk
Godfrey Sullivan, CEO of Splunk  Splunk

Update: The stock finished the day up 108% from its IPO price.

Enterprise data company Splunk IPO'd today and demand was nuts.

It was looking at a range of $11-$13, but it was priced at $17, raising $230 million.

When it started trading it opened at $32 and then shot up to $38 before trading was halted.

Once trading started up again, it was back to $32 range.

Splunk works in a really interesting big data niche. It gathers up all the data from a company's own internal machines -- as well as some external stuff like Twitter -- and sifts through it to find patterns. Splunk says this can be used to help troubleshoot, or even predict, application performance problems.

Meaning, you know those times when some IT system keeps going down and IT is tearing its hair out to fix it but nothing works? That's one of the things it helps with. Or it can help figure out if someone hacked into a computer system, what kind of damage was done (security forensics).

Splunk's technology isn't built on Hadoop, like other big data players (Cloudera, MapR Technologies, Hortonworks). It processes less data than Hadoop, but faster. Splunk calls itself a "pipeline" compared to Hadoop's "batch processing." But it can also be used with Hadoop -- and that's one of the reasons it has become so popular.

According to the company's S1 filing, Splunk had over 3,700 customers at the start of 2012, many in the Fortune 100 but also up-and-commers. Its customer list includes Autodesk, Bank of America, Comcast, Etsy, Harvard University, Viacom and Zynga.

It's fiscal 2010, 2011 and 2012, revenues were $35.0 million, $66.2 million and $121.0 million, respectively, representing year-over-year growth of 89% for fiscal 2011 and 83% for fiscal 2012. It's net loss was $7.5 million, $3.8 million and $11.0 million, respectively.

Enterprise big data companies are coming out of the woodwork these days. VCs like Accel and Google Ventures are particularly seeking out young big data companies. And startups like Symplified are watching how Splunk does before they launch their own IPOs.

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Julie Bort was Business Insider's Editor at Large for the Tech team. She loves investigating stories and shedding light on the tech industry's most amazing people.Here's a small sample of some of Julie's work.Former Pinterest employees describe a traumatic workplace where managers humiliate employees until they cry, Black people feel alienated, and the toxic culture 'eats away at your soul'Sex, tequila, and a tiger: Employees inside Adam Neumann's WeWork talk about the nonstop party to attain a $100 billion dream and the messy reality that tanked itInsiders say WeWork's IT is a patchwork of cheap devices and Band-Aid fixes that will take millions to fixWeWork's toxic phone booths were created in-house by its Powered by We business70-hour weeks and 'WTF' emails: 42 employees reveal the frenzy of working at Tesla under the 'cult' of Elon MuskElon Musk works so many hours at Tesla, employees are constantly finding him asleep under tables and desksHow this woman went from a Pizza Hut employee to a founder of a $4 billion startupAn Oracle insider explains how some salespeople gamed the system to sell more cloudTHE TAKEDOWN OF TRAVIS KALANICK: The untold story of Uber's infighting, backstabbing, and multimillion-dollar exit packagesMicrosoft is in talks to buy GitHub, a startup at the center of the software world last valued at $2 billionThe alarming inside story of a failed Google acquisition, and an employee who was hospitalizedInside Facebook's plan to eat another $350 billion IT marketHow a registered sex offender wound up living in an Airbnb hosting unsuspecting guestsA controversial ex-banker is the person who really runs Twitter — and he's gambling the company's future on one risky betSecret passages and skipped meals: Oracle's CEO gave us a rare peek at what it really takes to run a $37 billion companyHP told some employees to choose between becoming contractors with no benefits or being fired without severance'I felt like we were being extorted': Customer says Oracle tried to strong-arm him into a cloud saleHow the queen of Silicon Valley is helping Google go after Amazon's most profitable businessAirbnb host: A guest is squatting in my condo and I can't get him to leaveLIES, BOOZE, AND BILLIONS: How one of the fastest-growing startups in Silicon Valley history raised $580 million then spiraled out of controlGitHub is undergoing a full-blown overhaul as execs and employees depart — and we have the full inside storyWhen she's not writing for Business Insider, Julie can usually be found on the trails, on my mountain bike, or on my skis, if you know where to look.