Tech

Instagram added more new users last year than Snapchat has in total

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Snapchat and Twitter are falling well behind the Facebook behemoth, in terms of user growth.

Each app in the Facebook  empire — comprised of Instagram, WhatsApp, and the core Facebook app itself —  added more new users in the past year than Snapchat's total user count of 188 million. As this chart from Statista shows, Snapchat's new user growth is barely a blip against the rapid growth of the chart-topping Instagram.

Though ephemeral messaging app Snapchat is still a hit with teenagers, its relative lack of popularity outside of that demographic appears to be holding the company back. Twitter experienced a similar roadblock, hitting 302 million users in 2015 and only tacking on 33 million new users since then.

CoD_8.8.28 tech chart of the day
Shayanne Gal/Business Insider

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Shayanne Gal was a Senior Data Graphics Designer at Insider.
Katie is a tech and crypto reporter based in Austin, Texas. She joined Insider in 2018 and focuses heavily on NFTs, blockchain technology, major crypto players, and the booming Web3 space. She has also covered the many happenings in the tech industry, from content moderation and data privacy to antitrust issues and regulation.  Katie graduated from Texas A&M University in 2017 with a bachelor's degree in journalism. She began her time at Insider in the company's San Francisco office before moving home to Texas in 2021. You can find her paddleboarding most Saturdays. Reach her at kcanales@jkmperu.com, or follow her on Twitter @KatieCanales1.