Tech

Snap's stock crashes 10% after announcing it lost 2 million users last quarter — even though it beat on the top and bottom line

Evan Spiegel
Evan Spiegel, Snap cofounder and CEO, speaks at the 2018 Code conference. Greg Sandoval/Business Insider
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Snapchat is shrinking, and its stock is crashing.

On Thursday, Snap, the messaging app's parent company, announced its financial results for the third quarter of 2018. Its revenues were better than Wall Street was hoping for, and its losses were similarly lower than expected — but the data confirmed Snapchat's userbase is continuing to shrink.

It lost two million daily active users over the last quarter, a 1% drop-off, down from 188 million in Q2. That was also down from its Q1 high of 191 million. Looking forward, Snap says it expects its DAUs to decline further in Q4.

Wall Street initially responded to Snap's beat on the top and bottom line with glee, and its stock spiked more than 9%. But it quickly slumped back into the red, crashing 10% from market close as of writing.

That revenue is growing and losses are shrinking, even in spite of its eroding userbase, is something of a bright spot for the company. It indicates that it is able to monetise its existing users to a greater and greater extent, even as it struggles to attract new ones.

Here are the key numbers:

  • $297.7 million revenue (versus $283.36 million expected)
  • $-0.12 adjusted EPS (versus $-0.14 expected)
  • 186 million daily active users (versus 186.8 million expected), down 1%

The company has been struggling in recent months, as it comes under sustained pressure from Facebook and sister app Instagram, and its userbase flat lines following a controversial redesign.

On an earnings call with analysts on Thursday, CEO Evan Spiegel said that much of the user loss had come from Android, and touted the company's long-awaited new Android app as a likely driver for future user growth.

Read Thursday's big group of tech company Q3 earnings reports:

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Rob Price was a senior correspondent at Business Insider, based in San Francisco. He wrote investigations and long-form features about platforms, people, and power in Silicon Valley.His stories variously led to attorney general investigations, large-scale internal reviews at major tech companies, high-profile personnel departures, citation by state and federal lawmakers, and the closure of a well-funded startup. His 2022 story on the Bitfinex hack is being adapted into a feature film, and in 2024 he received an SPJ NorCal Excellence in Journalism award for his reporting on AI and relationships.Rob's scoops and exclusive stories were cited by The New York Times, Bloomberg, the BBC, Associated Press, Reuters, CNBC, Politico, The Guardian, Axios, and many other national and international publications. His writing has also been published in or syndicated by The Washington Post, The Independent, Vice, Slate, and elsewhere, and he appeared on CNN, the BBC, CBS, Reuters, ABC Australia, and other broadcast media to discuss technology, business, and culture.He worked for Business Insider from 2015 to 2025. Prior to joining the features team, Rob covered Facebook and Silicon Valley, and before that wrote about tech business, policy, and the gig economy in London. Between September and October 2019, he was acting executive editor for Business Insider's UK bureau. He also sat on the board of directors for the San Francisco Press Club, the leading non-profit media advocacy group in the Bay Area, and was a volunteer crew member at the Marine Mammal Center, the world's largest animal hospital for marine mammals. You can contact Rob Price via email at robaeprice@gmail.com, or +1 650-636-6268 (Signal / WhatsApp / Cell). Selected stories:— They spoke out against their employer. Then they were hit with trade secrets suits. The rise of 'shadow stand-ins'App, Lover, Muse: Inside a 47-year-old Minnesota man's three-year relationship with an AI chatbotDeel Speed: The inside story of a $12 billion HR startup's breakneck growthPrivate islands, flying cars, and psychedelic parties: Inside the wild post-Google lives of Larry Page and Sergey Brin'I want your Instagram account': First came the threatening texts, followed by the SWAT teams. Then someone wound up dead.Inside Iconiq: How Mark Zuckerberg's banker built a secret Silicon Valley empire and made billionsGaia was a wildly popular yoga brand. Now it's a publicly traded Netflix rival pushing conspiracy theories while employees fear the CEO is invading their dreamsA drunken late-night assault allegation has roiled the secretive world of Mark Zuckerberg's private family office. Personal aides are speaking out about claims that household staff endured sexual harassment and racism from their colleagues.