Tech

Silicon Valley has a new version of its beloved 'move fast and break things' mantra

Sam Altman, wearing a blue jacket and holding a beer bottle, chats with audience members at the Technical University of Munich (TUM) after a panel discussion
OpenAI CEO Sam Altman. Sven Hoppe/picture alliance via Getty Images
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Silicon Valley hasn't quite moved on from its "move fast and break things" mentality — but it does have a newer mantra that's more representative of the AI era.

Long before ChatGPT hit the market, Sam Altman tweeted this in 2021: "Move faster. Slowness anywhere justifies slowness everywhere. 2021 instead of 2022. This week instead of next week. Today instead of tomorrow. Moving fast compounds so much more than people realize."

Altman followed the post up with a recommendation to be "extremely thoughtful" when moving at speed.

Though he may not have known how AI would impact the world at the time, Altman's statement is still common in the tech world almost three years later.

The emphasis on speed and innovation that was encapsulated by the quote proved popular with founders and CEOs, gaining traction on platforms like X, formerly Twitter.

"I think about this a lot," Vercel CEO Guillermo Rauch said in a November response to Altman's post. "This should be your default operating mode."

The sentiment was echoed in a subsequent Microsoft memo about OpenAI last year, The New York Times reported.

"Speed is even more important than ever," Sam Schillace, a top Microsoft exec, wrote to employees after the launch of ChatGPT. He said it would be an "absolutely fatal error in this moment to worry about things that can be fixed later."

Altman's statement and the way it's been put into practice harks back to Mark Zuckerberg's infamous "move fast and break things" mantra. The Silicon Valley motto, popularized by Facebook in its early years, spoke to an ethos of rapid innovation, disruption, and enthusiasm in Silicon Valley.

Work was meant to be approached with an emphasis on speed and experimentation, with little regard for any potential negative consequences. For Facebook, now Meta, these consequences included user privacy concerns, security issues, and unintended societal impacts.

In response to several major scandals, the tech giant later modified the saying to "move fast with stable infrastructure" in an attempt to recognize the need for a more responsible approach to progress.

Now, amid an AI arms race, the tech world is once again focused on speed and shipping products.

Altman has made similar comments since.

"Momentum is everything in a startup," he said. "Startups that win keep winning, and startups that lose keep losing."

Altman's OpenAI had its first major win with its AI-powered chatbot, ChatGPT. The unprecedented popularity of the bot rocked major tech companies, including Google, Meta, and Tesla.

Microsoft's hefty investment and close partnership with the AI lab lit a fire under its old competitors, especially Google. In the wake of the launch, the tech world's focus shifted from a slow and steady AI approach to an intense race to ship products at pace.

But just as Zuckerberg's mantra overlooked some pressing concerns, the rush by various tech companies to release unpredictable AI-powered products has led to embarrassing slip-ups.

The first version of ChatGPT had far from perfect safeguards and the bot was found to emit racist and sexist content in its first few weeks.

It was also very easily jailbroken by tech-savvy users. One workaround just involved telling the chatbot to ignore its content moderation.

Microsoft's eagerness to get one up on Google Search also led to an AI-powered Bing that was downright creepy at first. At Google, the company's first public demo of its ChatGPT rival, Bard, made an embarrassing factual error.

The mistakes made by both companies' products highlighted serious underlying concerns around the tech including AI bias, safety, and the spread of misinformation, but neither company has been eager to hit the breaks on development.

Zuckerberg's "move fast, break things" mantra may have been declared dead in the wake of Meta's Cambridge Analytica scandal 2019 scandal.

Given that today's big AI players are ramping up development, however, despite mounting concerns about its pace, we can only assume that Silicon Valley has not learned from the mistakes of the past.

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Beatrice Nolan was a tech reporter on the business news team in the UK. She joined Insider in January 2022 as a fellow on Business Insider's careers desk. Beatrice covered tech and the future of work, with a focus on artificial intelligence. Some of her stories and early experiments with ChatGPT are widely cited. Beatrice has also discussed her work covering AI trends on panels and radio shows, including NPR.She was based in Business Insider's London office and graduated from the University of  York with a bachelor's degree in English.Featured Articles:Artists say AI image generators are copying their style to make thousands of new images — and it's completely out of their control.ChatGPT was a black swan eventFinland is the world's happiest country, but Finns say we're confusing happiness for something elseThe world is splitting between those who use ChatGPT to get better, smarter, richer — and everyone elseThis man used AI to write and illustrate a children's book in one weekend. He wasn't prepared for the backlash.ChatGPT has only been around for 2 months and is causing untold chaosTwo professors who say they caught students cheating on essays with ChatGPT explain why AI plagiarism can be hard to proveChatGPT wrote college application essays. Admissions professionals said they passed for essays written by students but wouldn't have a chance at any top colleges.College professors are considering creative ways to stop students from using AI to cheatChatGPT wrote my cover letters. Here's how recruiters responded.