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Salesforce’s big annual conference, Dreamforce, has grown so big over the past decade that this year it even ran out of hotel rooms to accommodate all the visitors in downtown San Francisco. Salesforce estimates it’ll have more than 160,000 registered attendees this year for its four-day event.
2015-09-15
To solve this, the $50 billion cloud software giant found an interesting solution: it rented a cruise ship from Celebrity Infinity to find rooms for over 1,100 guests.
We took a tour of the ship, called Dreamboat, a day before Dreamforce started. It wasn’t the most ideal weather to take photos, but the ship itself looked pretty amazing.
The ship is docked at Pier 27, right along Embarcadero Street in San Francisco.
Business Insider/Eugene Kim
It’s right across the street from where it all started: Telegraph Hill, the location of Salesforce’s very first apartment-office.
Business Insider/Eugene Kim
You need one of these wristbands to get on-board. They also ask for your country of residence and government-issued ID number for security reasons.
Business Insider/Eugene Kim
Security was almost like the airport.
Business Insider/Eugene Kim
Once you get past security, you see this registration area.
Business Insider/Eugene Kim
This place is normally pretty empty but Salesforce turned it into a hotel-like atmosphere. It has a bar, a pool table, a bunch of leather couches, and a DJ booth in the corner.
Business Insider/Eugene Kim
We’re finally getting on board!
Business Insider/Eugene Kim
Salesforce’s cloud logo was everywhere on the ship.
Business Insider/Eugene Kim
Even on the elevator doors.
Business Insider/Eugene Kim
You’re greeted with a glass of champagne when you first get in.
Business Insider/Eugene Kim
And a big martini bar.
Business Insider/Eugene Kim
There’s a casino and some shops too, but we’re told they’re all closed due to regulatory reasons.
Business Insider/Eugene Kim
The ship is gigantic: it has 12 floors and is equipped with all kinds of amenities.
Business Insider/Eugene Kim
We were only given access to certain parts of the ship. First, we headed up to the 10th floor where an outdoor pool and bars are located.
Business Insider/Eugene Kim
Salesforce printed its famous “No Software” logo in the pool.
Business Insider/Eugene Kim
Lots of nice seating areas around it.
Business Insider/Eugene Kim
And a bunch of bars too.
Business Insider/Eugene Kim
It looks like you’re allowed to smoke here too.
Business Insider/Eugene Kim
Despite the rain, the view was absolutely gorgeous.
Business Insider/Eugene Kim
Salesforce named this ship Dreamboat.
Business Insider/Eugene Kim
You can walk up the stairs to the 11th floor. Here you’ll find more chairs and tables.
Business Insider/Eugene Kim
The red line on the floor is a running track. Six laps around the deck is about 1km in distance.
Business Insider/Eugene Kim
This is one of the indoor restaurants called Qsine.
Business Insider/Eugene Kim
It’s pretty expensive.
Business Insider/Eugene Kim
There’s an arcade downstairs.
Business Insider/Eugene Kim
A theater too.
Business Insider/Eugene Kim
Some of the suites can cost as much $850 per night.
YouTube/Popular Cruising
Here’s what a normal room would look like. Prices can go as low as $250 per night.
YouTube/Popular Cruising
Salesforce says all rooms are fully booked for Dreamforce.
YouTube/Popular Cruising
People were just getting in, so the boat was pretty empty. But it was clear staying here would be far more fun than at any other regular hotel.
YouTube/Popular Cruising
And expect more Dreamboats next year: Salesforce's CEO told USA Today he wants two Dreamboats for next year’s event.
Business Insider/Eugene Kim
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Eugene is Business Insider’s Chief Tech Correspondent, where he leads coverage of Amazon. His reporting spans the company’s retail and logistics operations to AWS, Alexa, and its internal culture.Previously, he worked at CNBC, Fortune Magazine Korea, and Japan's Yomiuri Shimbun. He holds degrees from NYU and Columbia University’s Graduate School of Journalism.In 2022, Eugene reported on internal documents indicating that Amazon allegedly used deceptive tactics to enroll customers in Prime and made cancellation difficult. The Federal Trade Commission sued Amazon the following year, citing his reporting. The case ended in a record $2.5 billion settlement in 2025.His work has received multiple honors, including the SF Press Club’s Bay Area Journalism Award and SPJ NorCal’s Excellence in Journalism Award.Eugene lives in the Bay Area. Contact him via email at ekim@jkmperu.com, or Signal, Telegram, or WhatsApp at 650-942-3061. Use a personal email address, a nonwork WiFi network, and a nonwork device; here's our guide to sharing information securely.