Enterprise

Salesforce quietly spent hundreds of millions of dollars to build a team of 175 data scientists

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Marc Benioff
Salesforce CEO Marc Benioff  Salesforce

As every tech company, big and small, races to make its app artificially intelligent by adding machine learning – software that teaches itself how to respond to stuff it's never seen before – the talent war to hire data scientists is on.

There simply are not enough people with the big-data/machine-learning background to fill all the thousands of jobs that companies have open.

So Salesforce's CEO, Marc Benioff, explained how he got the people he needed to build its major new machine-learning product, Einstein. Salesforce will launch Einstein next month at its massive annual Dreamforce tech conference.

To build it, Salesforce had quietly assembled a team of 175 data scientists, mostly through acquisitions, Benioff told analysts on the quarterly conference call (emphasis ours):

"Salesforce Einstein is AI for everyone. It's going to democratize artificial intelligence. It's going to make every company and every employee smarter, faster and more productive. We are going to deliver the world's smartest [customer relationship management].

"And as you know, over the last few years we have acquired a number of AI companies — incredible companies like RelateIQ, MetaMind, Implisit, PredictionIO, Tempo AI, and more with amazing, amazing people and technology.

"We have been able to stitch all this together into this incredible AI platform, and this focus on AI and on the critical aspects of AI as the next wave of our industry has resulted in a machine-learning team of more than 175 data scientists who have built this amazing Einstein platform."

In other words, Salesforce has spent years and hundreds of millions acqui-hiring.

The company didn't disclose how much it spent on all of those companies, but we know it spent $390 million on RelateIQ. It also spent $32.8 million on MetaMind and $41.6 million combined on PredictionIO and a German consulting company called Your SL.

The company is on an acquisition binge this year in particular, spending more than $4 billion so far.

It has also been slowly, quietly collecting data scientist talent since 2014. It poached a good number of data scientists from LinkedIn that year.

Building a world-class AI team is critically important for Salesforce. Benioff, like many others — including Alphabet Executive Chairman Eric Schmidt and Microsoft CEO Satya Nadella — believes that machine learning is the next big wave of innovation in tech.

Soon, large enterprise customers are going to "demand that your software is going to be intelligent, smart. That you are going to have machine learning and deep learning and machine intelligence built in. That it's going to be excellent," Benioff told analysts.

He added that he thinks his tech would even be able to take on IBM's Watson.

"I really believe we are going to have the best artificial-intelligence platform in the industry. We have phenomenal executives, phenomenal minds. The progress so far has been incredible. And I think when you see Einstein, you will see that it is on par and capable to any other AI platform that you have seen, like Watson and others."

Benioff also wants to come out of the gate with AI offerings that are made available both as services that developers can use and build into their apps as well as offered as an "add-on" to the software that Salesforce sells. That's a similar tactic as Google and Microsoft are using to make their AI technologies available.

And that probably means the demand for data scientists won't be slowing for many, many years.

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Julie Bort was Business Insider's Editor at Large for the Tech team. She loves investigating stories and shedding light on the tech industry's most amazing people.Here's a small sample of some of Julie's work.Former Pinterest employees describe a traumatic workplace where managers humiliate employees until they cry, Black people feel alienated, and the toxic culture 'eats away at your soul'Sex, tequila, and a tiger: Employees inside Adam Neumann's WeWork talk about the nonstop party to attain a $100 billion dream and the messy reality that tanked itInsiders say WeWork's IT is a patchwork of cheap devices and Band-Aid fixes that will take millions to fixWeWork's toxic phone booths were created in-house by its Powered by We business70-hour weeks and 'WTF' emails: 42 employees reveal the frenzy of working at Tesla under the 'cult' of Elon MuskElon Musk works so many hours at Tesla, employees are constantly finding him asleep under tables and desksHow this woman went from a Pizza Hut employee to a founder of a $4 billion startupAn Oracle insider explains how some salespeople gamed the system to sell more cloudTHE TAKEDOWN OF TRAVIS KALANICK: The untold story of Uber's infighting, backstabbing, and multimillion-dollar exit packagesMicrosoft is in talks to buy GitHub, a startup at the center of the software world last valued at $2 billionThe alarming inside story of a failed Google acquisition, and an employee who was hospitalizedInside Facebook's plan to eat another $350 billion IT marketHow a registered sex offender wound up living in an Airbnb hosting unsuspecting guestsA controversial ex-banker is the person who really runs Twitter — and he's gambling the company's future on one risky betSecret passages and skipped meals: Oracle's CEO gave us a rare peek at what it really takes to run a $37 billion companyHP told some employees to choose between becoming contractors with no benefits or being fired without severance'I felt like we were being extorted': Customer says Oracle tried to strong-arm him into a cloud saleHow the queen of Silicon Valley is helping Google go after Amazon's most profitable businessAirbnb host: A guest is squatting in my condo and I can't get him to leaveLIES, BOOZE, AND BILLIONS: How one of the fastest-growing startups in Silicon Valley history raised $580 million then spiraled out of controlGitHub is undergoing a full-blown overhaul as execs and employees depart — and we have the full inside storyWhen she's not writing for Business Insider, Julie can usually be found on the trails, on my mountain bike, or on my skis, if you know where to look.