Robert Kyncl is VP, TV and Film Entertainment at Google, which means he must convince the Hollywood studios that Google doesn't want to destroy them, and thereby get them to license their content to YouTube.
It's pretty interesting to see how he does, because before that he did the same job superbly at Netflix.
The LA Times profiled Kyncl and here's what we learned:
- Like so many in Hollywood, Kyncl got his start in the mailroom, and then worked up his way to dealmaking;
- At Netflix, he was the guy behind some of the big content partnerships that got Netflix's streaming service off the ground, and since joining Google eight months ago he got studios to sign off on YouTube movie rentals;
- YouTube sees its strategy as resting on three legs: user-generated content, content produced for the web, and licenced media;
- One of the ways YouTube wants to get people to watch longer and highlight more content is to "create themed channels that combine original online content with a curated selection of amateur videos," especially on niche topics you might not get to see on TV.
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