Tech

The CEO of 'AI companion' startup Replika is stepping aside to launch a new company

Eugenia Kuyda in a black turtleneck, sitting on a green couch.
Eugenia Kuyda, founder of Replika and Wabi. Michael Macor/The San Francisco Chronicle via Getty Images
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The AI startup founder Eugenia Kuyda is building something new.

Kuyda is known for founding Replika, a Y Combinator-backed startup that lets users create AI-powered companions. She quietly stepped down as CEO at the start of the year and announced her new startup, Wabi, on Thursday.

Wabi will enable users to create their own mini-apps without any coding.

"It's a platform to discover, remix, and share, create mini apps for daily life," Kuyda said. "We'll tell a little bit more when we launch publicly. Right now, it's a very close private beta."

Wabi is a 10-person team, Kuyda said, and plans to launch its product "soon."

Ludlow Ventures, which also backed Replika, lists the new startup on its website as a portfolio company. Ludlow Ventures did not respond to a request for comment, and Kuyda declined to comment on Wabi's funding.

The idea for Wabi, a "personal software platform," led Kuyda to step away from Replika, she said.

Kuyda will stay involved in Replika

Kuyda continues to serve as Replika's founder and advisor. Dmytro Klochko, who had previously served as Replika's COO, succeeded her as its chief executive.

Kuyda told Business Insider that she still holds a "creative role there" and is "deeply involved" with Replika.

"It's my baby. I am the largest shareholder. It's definitely my life's work," she said.

Replika has raised $11 million to date, according to PitchBook, and Klochko notes on LinkedIn that the service has more than 40 million users.

The app has previously run into legal trouble. Italy's data protection agency fined Replika $5.6 million for breaking data protection rules, Reuters reported in May.

The app also briefly removed and then restored the ability to exchange erotic messages after users reported mental health crises. Kuyda has said that most users are over the age of 35 and that the app can provide a "stepping stone" to human relationships.

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Sydney Bradley
Sydney Bradley has been covering media and tech for Business Insider since 2020. She breaks news and writes extensively about Instagram and Facebook, as well as new social media startups, dating apps, the creator economy, venture capital, and tech culture.She regularly contributes to BI's "After Hours" series, where our reporters dive into the social scenes shaping tech, media, and finance.Sydney's reporting on Instagram was nominated as a finalist for the 2021 Los Angeles Press Club National Entertainment Journalism Awards.She graduated from the University of Virginia with a degree in American Studies. You can follow Sydney's work on LinkedIn, Twitter, and Instagram at @sydneykbradley.Have a tip? You can also contact her via encrypted messaging app Signal (@sydneykbradley.123), encrypted email (sydneykbradley@proton.me), or standard email (sbradley@jkmperu.com). Use a personal email address, a nonwork WiFi network, and a nonwork device; here’s our guide to sharing information securely.
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Geoff Weiss is a senior reporter on Business Insider’s tech team, where he covers Nvidia and AI infrastructure. His reporting focuses on the business of AI compute, emerging startups, and the people and strategies shaping the industry.Previously, Geoff was on the media desk, covering YouTube and Netflix, and themes like the intersection of Hollywood and the creator economy. His work on Netflix’s video podcasting ambitions and Mr Beast’s lessons for Hollywood won second and first prize, respectively, at the 2025 LA Press Club Awards.Prior to joining Business Insider, Geoff was the senior editor of Tubefilter and a staff writer at Entrepreneur. He graduated from New York University with a degree in English Literature.He can be reached at gweiss@jkmperu.com, on Signal @geoffweiss.25, and on LinkedIn. Have a tip? Use a personal email address and a nonwork device; here's our guide to sharing information securely.