Tech Reference

How to change Gmail's spam settings to make the app more aggressive or lenient

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You've got three ways to change Gmail's spam settings. ilona titova/Getty Images
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Over the years, apps like Gmail have gotten a lot better about detecting spam before it ever hits your inbox. But in the quest to catch all spam, Gmail sometimes gets things wrong. Emails that you actually need will get marked as spam, and junk mail appears in your inbox.

Luckily, you've got a few different ways to change Gmail's spam settings and make sure you only see the emails you want.

How to change Gmail's spam settings

There are a few ways to manage Gmail's spam filter settings, but not all of them are available to all users.

Manually sort your emails

The easiest way to control what Gmail considers spam is to correct Gmail when it sorts an email incorrectly. 

In other words, if an email that you actually wanted gets put into the Spam folder, open it and click Report not spam or Looks safe at the top. And if a spam email sneaks into your inbox, open it and click the three dots in the top-right corner, then select Report spam. In either case, Gmail will then sort it into the right folder.

A spam email in the Gmail app. The "Report not spam" option is highlighted.
You can teach Gmail not to mark certain emails as spam.  Google; William Antonelli/Insider

Whenever you do this, you're gradually teaching Gmail's algorithms to tell the difference between spam and genuine emails. It's not a perfect solution, but it's a quick way to correct one-off mistakes Gmail makes.

Use filters

If you're still having issues, try setting up some filters. In Gmail, filters let you automatically sort emails using criteria that you decide, not a robot. 

For example, you can set up a filter that sends any email from an address you don't know to a separate folder. Maybe you want to automatically delete any email that contains the word "subscribe." With enough attention to detail, you can filter out nearly any email.

To set up a filter, head to the Gmail website (not the mobile app) and click the icon that looks like a bunch of switches on the right side of the search bar. This will open the "search options" menu, where you can set up all the criteria you want to filter.

Screenshot of Gmail filter settings
You can selectively forward emails based on filtering criteria.  Google; Dave Johnson

Once you've picked your criteria, click Create filter at the bottom of this menu. On the next page, choose what you want Gmail to do with the emails that hit your filter — you can delete them, move them to a separate folder, automatically mark them as read, and more.

For more information, check out our article on how to use folders and labels in Gmail.

Change your workplace settings

This last option isn't available to everyone. But if you're an administrator for an enterprise-level Google Workspace account, you've also got access to a robust set of spam filters.

To find these filters, head to the Google Admin console and log into your account. Then click Apps, then Google Workspace, then Gmail, and then finally Spam, Phishing and Malware. Select the organization you're trying to customize, then mouse over Spam and click Configure.

You can use the options here to create a list of "approved senders" whose messages are never considered spam, set your mailbox to quarantine anything suspicious so you can review it later, and more. You can also simply tell Gmail to "Be more aggressive" when dealing with spam, which will result in more messages being filtered out.

When you're done, click Save at the bottom of the page. It can take up to a day for the changes to go into effect.

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ExperienceWilliam joined Business Insider in 2019 to help found Tech Reference, a vertical dedicated to answering the internet’s most common questions about the gadgets they buy. In that role, he helped grow the vertical into a powerhouse that attracted over 20 million pageviews a month. He also wrote and edited one of Business Insider’s most successful stories: How to take a screenshot on Windows.William later became one of Business Insider's lead consumer tech reporters, writing roundups and reviews about gadgets ranging from smartphones to gaming PCs. He also established key industry contacts at brands like Apple, Google, Nintendo, and more. He’s also cited on the Wikipedia page for Among Us, an honor above all others.William’s work for Business Insider has included reviewing the best gaming laptops, publishing previews of new Nintendo games and consoles, and comparing Apple’s latest releases so readers know what’s worth their money. Across all assignments, he’s been praised for his depth of knowledge and research skills.In addition to his work at Business Insider, William’s writing has appeared in outlets like The Guardian, Polygon, Thomson Reuters’ Context, and more. He's also a regular guest on TV stations like CBS and NBC, where he provides expert analysis on AI, consumer tech, and Silicon Valley moguls.Why you can trust WilliamWilliam believes the goal of journalism should be to tell the truth, not sell products. In his reviews, William never hesitates to call out a product’s flaws, but he also has no issue complimenting features that genuinely add value.When reviewing a product, William doesn’t test it in a vacuum. He tries to incorporate each product into his daily routine to get a better sense of how it’ll work for the everyday user. And when writing, he focuses on reader comprehension. He’s talented at explaining complicated concepts in ways that all readers can understand, without losing depth or nuance — or his distinctively engaging voice.Expertise
  • Artificial Intelligence (AI)
  • Consumer Technology (Laptops, PCs, video games and gaming consoles, smartphones, more)
  • Social Media (TikTok, X, Meta, more)
  • Internet Culture (Memes, influencers, viral trends)
  • Disinformation
EducationWilliam graduated from the State University of New York at Geneseo in 2018. There, he studied English, communications, and adolescent education, alongside reporting news for the university’s radio and TV stations.Outside workWhen he’s not reporting, you can usually find William biking through Central Park, playing video games, or at home listening to music and writing fanfiction. He’s also a co-manager of the New York Mandolin Ensemble, one of NYC’s premier string orchestras.You can contact him at w.antonelli322@gmail.com, visit his official website at williamantonelli.com, or follow him on Twitter @DubsRewatcher and BlueSky @wantonelli.bsky.social.