Tech

As Reddit battles OpenAI and sees its pre-IPO valuation fall, I can't help quoting Taylor Swift: Karma's gonna track you down

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Reddit CEO Steve Huffman Zach Gibson/Getty Images
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If IPOs begin flowing again, one of the companies expected to go public is Reddit. While waiting for that possibility, the company seems to be duking it out on so many fronts, it's hard to keep track.

For starters, Fidelity, which led Reddit's $700 million funding round in 2021 at a valuation of $10 billion, has marked down the value of its Reddit stock again, reports Techcrunch. Fidelity released updated information on its private stock holdings for its Fidelity Blue Chip Growth Fund, showing the value of its Reddit stock down by over 40% as of the end of April. Insider previously reported that Fidelity's Growth Company Fund had already marked down its Reddit stock in January disclosures.

At the start of 2022, Reddit filed confidential IPO paperwork with hopes of listing at around a $15 billion valuation, Bloomberg reported. It hired its first CFO in 2021. But the 2022 economy didn't go well and the economic clouds continue to cover 2023's skies. Harold Klaje, Reddit's chief revenue officer, told Insider in March that he quintupled the advertising sales team over the past two years.

Along came ChatGPT

Then along came OpenAI and its famous chatbot ChatGPT. OpenAI disclosed in research that Reddit was among its massive number of sources used to train the underlying AI models.

Reddit was not amused. It announced that, starting in June, it would be charging fees to developers who hoovered up more than a little bit of its data. Whether it will be able to enforce that for OpenAI, should it still use Reddit, hasn't been disclosed.

"The Reddit corpus of data is really valuable. But we don't need to give all of that value to some of the largest companies in the world for free," said Steve Huffman, CEO of Reddit.

I asked ChatGPT if it is going to pay for Reddit data

I asked ChatGPT if it is going to pay for Reddit data. It told me its training data cut-off was September 2021 so it didn't know what was happening after that date.

What we do know is this: Apollo, a popular third-party app for using Reddit, said earlier this week that Reddit's new fees are so high, Apollo would have to pay $20 million a year to "keep running as is," according to developer Christian Selig. He's mulling how to proceed, but the fees outlined in that post suggest Reddit's pricing is punitive and aimed particularly at AI companies that need large volumes of training data.

A Reddit spokesman said the new fees will help the company foster a responsible developer ecosystem that keeps users and data safe. "We've had a long-standing policy in our past terms that outlined commercial and non-commercial use, but unfortunately some of those agreements were not adhered to so we clarified our terms and reached out to select organizations to work with them on compliance and a paid premium access tier," the spokesman wrote in an email to Insider.

I am an avid Reddit user

Full disclosure: I am an avid Reddit user myself; someone who spends at least an hour a day reading and chatting there. And, as a journalist, I know a popular post on Reddit can help drive readers to the original media source.

Many other times, though, journalists like myself have watched as Reddit users have posted copies of our work on the platform, in violation of copyright laws, with moderators looking the other way. The user experience is obviously better that way: You'd rather read something right there for free, instead of subscribing or going to the original website or app to see the story. But good journalism costs money. It takes time to check facts and write articles carefully and fairly. 

With its new battle against OpenAI, it's clear that Reddit feels similarly about misuse of online content. It wants to be paid, too. 

While I have no insight into what is causing Reddit's shrinking valuation, investors must be pretty concerned about the value of its content being sucked away by giant AI models.  

In the words of Taylor Swift, "Karma's gonna track you down."

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Julie Bort was Business Insider's Editor at Large for the Tech team. She loves investigating stories and shedding light on the tech industry's most amazing people.Here's a small sample of some of Julie's work.Former Pinterest employees describe a traumatic workplace where managers humiliate employees until they cry, Black people feel alienated, and the toxic culture 'eats away at your soul'Sex, tequila, and a tiger: Employees inside Adam Neumann's WeWork talk about the nonstop party to attain a $100 billion dream and the messy reality that tanked itInsiders say WeWork's IT is a patchwork of cheap devices and Band-Aid fixes that will take millions to fixWeWork's toxic phone booths were created in-house by its Powered by We business70-hour weeks and 'WTF' emails: 42 employees reveal the frenzy of working at Tesla under the 'cult' of Elon MuskElon Musk works so many hours at Tesla, employees are constantly finding him asleep under tables and desksHow this woman went from a Pizza Hut employee to a founder of a $4 billion startupAn Oracle insider explains how some salespeople gamed the system to sell more cloudTHE TAKEDOWN OF TRAVIS KALANICK: The untold story of Uber's infighting, backstabbing, and multimillion-dollar exit packagesMicrosoft is in talks to buy GitHub, a startup at the center of the software world last valued at $2 billionThe alarming inside story of a failed Google acquisition, and an employee who was hospitalizedInside Facebook's plan to eat another $350 billion IT marketHow a registered sex offender wound up living in an Airbnb hosting unsuspecting guestsA controversial ex-banker is the person who really runs Twitter — and he's gambling the company's future on one risky betSecret passages and skipped meals: Oracle's CEO gave us a rare peek at what it really takes to run a $37 billion companyHP told some employees to choose between becoming contractors with no benefits or being fired without severance'I felt like we were being extorted': Customer says Oracle tried to strong-arm him into a cloud saleHow the queen of Silicon Valley is helping Google go after Amazon's most profitable businessAirbnb host: A guest is squatting in my condo and I can't get him to leaveLIES, BOOZE, AND BILLIONS: How one of the fastest-growing startups in Silicon Valley history raised $580 million then spiraled out of controlGitHub is undergoing a full-blown overhaul as execs and employees depart — and we have the full inside storyWhen she's not writing for Business Insider, Julie can usually be found on the trails, on my mountain bike, or on my skis, if you know where to look.