The crowd consisted of tech scenesters like Rachel Sklar and Guest of a Guest cofounder Rachelle Hruska. Arianna Huffington also attended alongside actresses Renee Zellweger and Whoopi Goldberg.
What startup can draw such an impressive crowd?
Ryan Harwood founded PureWow last year after leaving his Wall Street job. He's best friends with Thrillist's founder Ben Lerer; both attended UPenn.
Purewow is sort of like Thrillist but it targets influential women instead of rowdy young men. It's an email newsletter that curates fashion, beauty, arts, culture, tech, food, travel, health, and home content and it launched with six-figure ad deals last September. Now Purewow has more than 300,000 subscribers from its national, New York and LA editions.
The PureWow team toasts its one year anniversary
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They start the night off with a glass of champagne
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Here's a shot of the full PureWow team. So this is where all the women in tech are...
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The apartment has a killer view of Central Park
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PureWow CEO Ryan Harwood welcomes everyone with a toast
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Celebrities are already there when we arrive. There's Whoopi Goldberg and Renee Zellweger
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Here's a closeup of Renee Zellweger. She's even prettier in person
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Here's Whoopi again with WowOWow's Liz Smith. You can't see it in this picture, but Whoopi is wearing some comfy looking slippers/moccasins
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WowOWow CEO Joni Evans chats with PureWow's team. WowOWow is a lifestyle publication written by Evans, Whoopi Goldberg, and other notable women, all of whom back PureWow.
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Among the celebrities, other party goers are enjoying the evening
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There's a mix of old and new media folks
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Here's another group chatting on a stylish bench
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Hey look! There's Arianna Huffington.
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Fox anchor Jamie Colby makes an appearance
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Joni Evans, Arianna Huffington and Nightline anchor Cynthia McFadden pose together
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PureWow employees and partners Courtney Howell, Darshan Rangnath, Bessie Zhang and Michelle Yen enjoy the company of each other
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Here they are again
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Laura Gurevitz and Courtney Howell gather with Harwood
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Financial journalist Jean Chatzky, CBS' Lesley Stahl and Joni Evans take a picture together
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Tasting Table CEO Geoff Bartakovics has two WowOWow women on his arms
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PureWow editor and marketing team members Alexis Anderson, Lauren Green, Maura Kutner raise their glasses
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Harwood and Bartakovics catch up
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Bartakovics and Harwood make room for John McNair
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Adam Lelonek, Taryn Zuckerman and Kelly Lelonek pose with Harwood's parents, Sheryle and Scott Harwood
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Nick Fauchald spends time with Evans
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The PureWow team and its A-list backers gather for one last shot to celebrate a successful first year
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We sneak in a picture before heading out. There we are with Rachel Sklar and Harwood
